How to Grow Your Following Using Trending Twitter Hashtags

Twitter’s trends list catches the eyes of most users, making many social media marketers think: “How can I use these trending hashtags to my advantage?”

They generally require fast action, but there are audience-building strategies you can use when new or relevant trends pop up.

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How to Use Social Media to Affect SEO

The typical digital marketer knows how to engage audiences and drive website traffic through popular social media platforms, but using them to influence search engine ranking is far less clear.

Moz’s oft-cited ranking factor study finds a positive correlation between social metrics, such as shares, and SEO (search engine optimization) growth.

But correlation isn’t the same as causation. So, although there’s a relationship between SEO and social media, its nature is questionable.

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25 Tips for Social CRM Success

Arming your brand with a social CRM strategy can help address complaints and other issues, preventing the risk of escalation while capitalizing on chances to build brand image.

As of 2013, 67% of online consumers have used a company’s social site for service updates and inquiries, according to a JD Power study. As more consumers view social platforms as outlets to ask questions and raise issues, the need for a comprehensive strategy grows.

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The Social Media Proposal Template [Free Download]

Quickly submitting a detailed social media proposal can be a deciding factor in whether a potential client signs with you or a competitor.

Using proposal templates is common for agencies and freelancers, but many are designed solely with a fast turnaround in mind.

Download our free social media proposal template to help develop a thorough, goal-oriented plan with more ease and speed.

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15 Social Media Branding Strategies to Capture and Retain Your Target Audience

As competitors strengthen their online profiles, a need to differentiate your brand’s identity on social media grows.

Building a recognizable brand known for its positive qualities should help gain and retain followers. Successfully executing branding strategies can help win customers, too.

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The Top 20 Instagram Web Apps [Analytics, Management, Monitoring & Reporting]

A range of Instagram web apps compete for the same market, forcing community managers and digital marketers to decide between similar products.

Overlapping prices and features can make it a chore to choose. But different levels of effectiveness and user experience — as well as foci ranging from analysis to monitoring — can simplify the decision.

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The Social Media Strategy Template [+ Download & 5 Examples]

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week.

Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics.

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The Social Media Policy Template [+ Download & 5 Examples]

Social media can be a persistent workplace distraction, hindering productivity as employees easily access networks through both desktops and mobile devices.

Worse still, people — regardless of social savvy — can make mistakes that potentially hurt company reputation. Take Domino’s Pizza as an example. Cooks filmed themselves tampering with ingredients and shared the video.

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