We may know it as the season to be jolly, but for advertisers the holidays are a time of cutthroat competition.
Blockbuster-quality seasonal ads are part of a longstanding tradition, with many companies investing millions of dollars each year (just look at retailer John Lewis, who spent $8.7m on their 2015 slot alone). Ultimately, they know it’s a smart investment: the National Retail Federation predicts this year’s holiday spending to exceed $650 billion in the US alone, and the right ad can be key to directing those funds your way.
2016 saw an impressive number of holiday ads go viral, with contributions coming from seasoned veterans (we’re looking at you, John Lewis) and newcomers (well-played, Allegro) alike. To see how this year’s ads stacked up, we used Keyhole to dig into what the people of Twitter have to say. Instead of focusing on view count, we decided to rank the Top 7 ads based on social buzz (and we’re glad we did – take a look at #4!)