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We may know it as the season to be jolly, but for advertisers the holidays are a time of cutthroat competition.
Blockbuster-quality seasonal ads are part of a longstanding tradition, with many companies investing millions of dollars each year (just look at retailer John Lewis, who spent $8.7m on their 2015 slot alone). Ultimately, they know it’s a smart investment: the National Retail Federation predicts this year’s holiday spending to exceed $650 billion in the US alone, and the right ad can be key to directing those funds your way.
2016 saw an impressive number of holiday ads go viral, with contributions coming from seasoned veterans (we’re looking at you, John Lewis) and newcomers (well-played, Allegro) alike. To see how this year’s ads stacked up, we used Keyhole to dig into what the people of Twitter have to say. Instead of focusing on view count, we decided to rank the Top 7 ads based on social buzz (and we’re glad we did – take a look at #4!)
Influencer Marketing is a form of marketing where the focus is placed on key individuals who can influence the buying decisions of the target market.
A 2010 study by the McKinsey Quarterly team found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” This positive impact seems to be lasting – the same study found that customers acquired through word-of-mouth had a 37 percent higher retention rate.
Although this study focused on word-of-mouth marketing, there are many parallels between influencer marketing and word of mouth. Your brand’s advocates review and promote the products or services you offer, which becomes a form of a direct recommendation.
There is one universal language that people from all over the world can understand.
No, it’s not English. And no, don’t get cheesy — it’s not love either. What we’re talking about here is not the language that you hear or speak, but the language you see and interpret emotionally: The language of pictures and images.
Encouraging attendee activity on social media is typically is a measure of an event’s success, but it can be difficult to ensure guests log on and post.
Content Marketing World 2016 exemplifies how to encourage Twitter activity from guests, speakers and influencers.
Despite launching a built-in tool, many social media marketers don’t want to create business accounts to access Instagram’s analytics platform.
What’s more, the market is filled with alternatives that offer similar capabilities and data points. In many cases, third-party tools offer features that Instagram’s platform doesn’t. This includes the ability to pull data from competitor profiles.
B2B social media budgets are growing, but the 2016 CMO Survey reveals that 40% of companies aren’t happy with the performance of their social strategies.
Despite this, social media will make up almost 21% of the average business’s marketing spend in five years. That compares with less than 6% in 2009.
A coach and consultant for businesses looking to strengthen their presences on social media, she’s lectured at schools and spoken at events such as South by Southwest (SXSW) and Social Media Marketing World (SMMW).
A range of Facebook analytics tools compete for the same market, forcing marketers and community managers to decide between similar products.
It’s difficult to avoid this decision — essentially every brand and business has target markets active on social media’s most popular network. Thankfully, diverse costs and capabilities can make it easier to choose.