Sysomos offers a dashboard for paid and organic social media analytics. Its tagline is “turning insights into action” and its goal is to simplify the collection of social intelligence data. Sysomos allows you to research competitors, listen to what people are saying, curate content across the web and respond to people engaging you.
But the price starts at $550 per month with a $500 setup fee. This price point is out of reach for small and medium businesses and even some large organizations on a tight budget.
Here are 3 alternative tools that provide a comparable service:
1. Keyhole
Keyhole is also designed to simplify the collection of social intelligence data. The tool allows you to track and analyze all your social media data in one place. It monitors hashtags and keywords on Twitter and Instagram as well as accounts on Facebook, Twitter and Instagram. The tool displays the expected engagement metrics as well as some numbers not found in the native analytics tools provided by the social platforms. As an example, Keyhole is able to pull status updates from a company’s fan page and tell you how the character count of the updates affects engagement.
Give Keyhole tracking a shot:
Keyhole is also an affordable alternative to Sysomos, starting at $129 per month with a 10% discount if you subscribe yearly.
2. Meltwater
Although Meltwater is a viable alternative to Sysomos, its main focus is media monitoring and public relations in general. They have tools to monitor your media coverage, distribute your press releases and engage your social community in meaningful conversations. They also have an analytics feature to quantify the impact of your media strategy.
Meltwater also provides comprehensive social profiles on individuals — you can find the history of the person’s influence and brand affinity.
Meltwater offers custom pricing, which can be accessed by contacting its representatives here.
3. AgoraPulse
AgoraPulse is a social media management platform with built-in analytics. It allows you to schedule and publish content while tracking the stats of your connected accounts. It also has a feature to run contests, quizzes and promotions. This is unique to them. It’s a great alternative tool to use in place of Sysomos, especially if you’re looking for management and analytics in one place.
Price: $49 – $299 per month
Final Thoughts About these Sysomos Alternatives
These social media analytics tools differ in terms of capabilities, while still offering many of Sysomos’s core analytics features at reduced prices.
By using this list of alternatives as a starting point, the research and decision processes should be easier.
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Keyhole is a real-time conversation tracker that provides account, keyword and hashtag analytics for Twitter, Instagram and Facebook. Get started for free and search your brand below: