Many social marketers try Synthesio for its comprehensive social media monitoring capabilities, but don’t have the need or budget for an enterprise-level tool that collects data from both major and niche social sites.
The platform tracks mentions from more than 195 countries and 100,000 websites, including Chinese and Russian domains. It does so while offering features such as activity heat maps and common phrases used with your search terms.
To access much of the same information from mainstream social networks, try these top three Synthesio alternatives:
1. Keyhole
Use Keyhole to collect data surrounding URLs, keywords and hashtags on Twitter and Instagram. The tool tracks information such as reach, impressions, sentiment, related phrases and activity volume. It also delivers demographic metrics, including user gender and location. You can start interacting with these users directly from the dashboard, while identifying influential audience members based on their follower counts and engagement rates. Keyhole updates in real-time, but you can also access historical data.
Give Keyhole tracking a shot:
Price: Starts at $89 USD per month; advanced plans vary
2. Brandwatch
Try Brandwatch to help create new social marketing strategies. It provides information about markets you own and want to enter, such as demographic data about gender and occupation. Filtering spam and duplicate mentions, you can also monitor your brand’s reputation in real-time to see if audience members are posting positive or negative messages. The tool quantifies the influence levels of these users based on engagement and popularity metrics.
Price: Contact Brandwatch to discuss a unique plan
3. Crowdbooster
Use Crowdbooster if you value ease-of-use above all is else, and Twitter and Facebook engagement are your priorities. It gives straightforward strategy suggestions based on the data it analyzes. For example, by measuring fan activity and influence, it suggests who to engage and how to improve your interaction efforts. You can get this real-time data through the tool’s customizable dashboard or in weekly performance summaries.
Price: $9 – $119 USD per month
Final Thoughts About these Synthesio Alternatives
These social media monitoring and analytics tools differ in terms of price and capabilities, while still offering some of Synthesio’s core features without branching into niche websites.
By using this list of alternatives as a starting point, the research and decision processes should be easier.
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Keyhole is a real-time conversation tracker that provides account, keyword and hashtag analytics for Twitter, Instagram and Facebook. Get started for free and search your brand below: