Radian6 is an enterprise social media listening and analytics tool. Due to its target market, the price of the tool places it out of reach for most businesses that need actionable data from social media.
Here are three social media tools to for data-driven marketers who do not have thousands of dollars to spend:
1. Keyhole
Keyhole is a great tool for marketers looking for actionable social media data. The tool captures 100% of public posts from Instagram and Twitter. It’s a great way to track the sentiment of relevant conversations, get the geo-location data of participants and analyze metrics such as share of voice. Not only does Keyhole track social conversations, but it allows you to track the performance of your profiles on major social channels in one place while giving you the tools to perform in-depth competitor analysis. Keyhole’s interface is easy to use while still presenting decision-fueling metrics.
It’s the most flexible tool on the list in terms of pricing, targeting SMBs as well as giving packages for larger enterprise clients.
Give Keyhole tracking a shot:
The pricing starts at $116/month
2. Crimson Hexagon
Another alternative to Radian6 is Crimson Hexagon. Crimson Hexagon’s tagline is “social data you can work with.” As this suggests, the tool is focused on providing data that can drive decisions. Through its analytics platform, you can answer questions such as “Was my TV spot successful in activating customer interest?” And “Did my recent product launch impact customer perception?” Although Crimson hexagon is a powerful tool, its price also places it beyond the reach of most SMBs.
It starts at $2,000 per month.
3. Synthesio
Just like Radian6, Synthesio is another tool that targets enterprise-level users. Its value proposition is “drive your business with social data.” The tool allows you to perform market research and insights, manage your brand and segment audiences participating in relevant conversations. Synthesio also has tools for customer management — it gives you a complete profile of the users engaging with you.
Synthesio focuses on enterprise-level subscriptions and comes with a starting price tag of $1200 per month.
Final Thoughts About these Radian6 Alternatives
These social media analytics tools differ in terms of price and capabilities, while still offering many of Radian6’s core features without the hefty price tag.
By using this list of alternatives as a starting point, the research and decision processes should be easier.
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Keyhole is a real-time conversation tracker that provides account, keyword and hashtag analytics for Twitter, Instagram and Facebook. Get started for free and search your brand below: