Touch Grass is a playful phrase that’s become common on social media. It’s a lighthearted way to tell someone to log off and enjoy the outside world, suggesting they’re spending too much time online.
The phrase Touch Grass taps into the modern dilemma of digital overconsumption. It’s a call to disconnect from screens and reconnect with nature, often used when someone appears to be overly invested in online debates or virtual life.
You might see Touch Grass in a tweet or a comment when someone seems too caught up in online drama.
It’s like saying, “Go outside, get some fresh air, and relax.” It’s often meant humorously, but it can also be a friendly nudge to take a break from the digital world.
In forums and social media groups, Touch Grass can act as a reality check. It’s a phrase that reminds us all that there’s a world beyond our screens, full of real-life experiences and interactions.
Sephora’s making a big play for the skincare market with its Skin Obsessed campaign. The beauty giant is leaning into the absolute chaos that is everyone’s skincare routine these days and positioning itself as the answer to all that overwhelming choice. Working with TBWA\Chiat\Day LA and filmmaker Taika Waititi, the campaign is rolling out everywhere:
B2B marketing used to be confined to cold emails and trade shows. Today, it’s a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Why? Because it: But here’s the problem: few B2B brands are getting community-led growth right. Too many treat social media like a megaphone instead of a conversation.
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