Sliding into DMs refers to the act of sending a direct message to someone on social media with whom you have no prior conversation, typically with a level of informality and casualness.
This term is often used in the context of someone expressing interest in another person, whether for personal reasons, networking, or business opportunities.
When you decide to slide into someone’s DMs, it’s important to do so with respect and tact. Start with a friendly greeting and make sure your message is clear and concise. Avoid overly familiar language or personal compliments if you’re reaching out for professional reasons.
It’s also crucial to respect the other person’s boundaries and privacy; if they don’t respond, it’s best to refrain from sending multiple messages.
Direct messaging can be a powerful tool for networking and seeking collaboration opportunities. When reaching out to professionals or influencers, tailor your message to show genuine interest in their work.
It’s often helpful to mention a specific piece of content or project they’ve worked on to demonstrate that your interest is sincere and informed.
For brands and marketers, direct messages offer a way to connect with customers on a more personal level. Whether it’s responding to inquiries, reaching out to potential brand ambassadors, or offering exclusive deals, DMs can enhance customer relations and foster loyalty.
However, it’s essential to maintain professionalism and ensure that any promotional content is relevant and welcomed by the recipient.
Sephora’s making a big play for the skincare market with its Skin Obsessed campaign. The beauty giant is leaning into the absolute chaos that is everyone’s skincare routine these days and positioning itself as the answer to all that overwhelming choice. Working with TBWA\Chiat\Day LA and filmmaker Taika Waititi, the campaign is rolling out everywhere:
B2B marketing used to be confined to cold emails and trade shows. Today, it’s a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Why? Because it: But here’s the problem: few B2B brands are getting community-led growth right. Too many treat social media like a megaphone instead of a conversation.
On a platform with over three billion active monthly users, it can be challenging to stand out from the crowd, to say the least. Just uploading stunning visuals or compelling offers will no longer do the trick; you’ll also need to support these posts with hook-worthy captions that’ll make your audience pause and think about