The term Lewks is a slang word used to describe a fashion look or style that is distinctive to the wearer and is noticeable and memorable to others. It can refer to a person’s unique and stylish appearance or specifically to the overall image, including makeup, hair, costumes, and accessories, that a drag performer presents on stage or in a photo shoot.
The term Lewks became popular through its usage by fashion stylist Brad Goreski on the reality television series “The Rachel Zoe Project” in 2010.
The stylist frequently used the word to describe distinctive and memorable fashion looks on the show, which eventually caught on and gained popularity in the fashion and style community.
Today, the term is commonly used, particularly by Gen Z, to hype up someone who has a unique taste in fashion.
Serving Lewks refers to someone confidently presenting or performing a distinctive and memorable fashion look.
To incorporate Lewks into your social media presence, you can experiment with different fashion looks, create visually appealing content, use hashtags like #servinglewks or #outfitoftheday, engage with fashion communities, and collaborate with other creators.
Yes, several social media platforms and hashtags are dedicated to showcasing Lewks. Platforms like Instagram, TikTok, and Lookbook are popular for sharing fashion-forward content. Hashtags like #lewks, #ootd (outfit of the day), and #fashioninspo can be used to discover and share fashion looks.
To gain engagement and followers, you can use high-quality visuals, engage with your audience through captions and comments, collaborate with other influencers or brands, participate in fashion challenges or trends, and utilize relevant hashtags to increase visibility.
For decades, the brand has done what most beauty companies wouldn’t dare—put real people at the center of the conversation, flaws and all. When the industry leaned into unattainable perfection, Dove pushed back with #RealBeauty, #DetoxYourFeed, and a Super Bowl ad that called out body shaming in sports. The result? Dove isn’t just a brand
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