The term “gram” is often used as a shortened version of “Instagram,” a popular social media platform for sharing images and videos.
It is used as a more casual and cooler way for teenagers and GenZ to talk about the site.
The phrase “doing it for the ‘gram” refers to the act of doing something primarily for the purpose of capturing a photo or video to post on Instagram.
When people say they are “doing it for the ‘gram,” they are often implying that their actions or experiences are motivated by the desire to share them on social media, specifically on Instagram, in order to showcase a glamorous, exciting, or enviable lifestyle.
It implies that the person is prioritizing the appearance or perception of their experiences over the actual experience itself.
The correct term is “Gram” for Instagram. Instagram, as a platform, does not refer to itself as “gram.”
The word “gram” in Instagram represents the messaging aspect of the platform, inspired by the concept of a “telegram,” while the prefix “insta” refers to the idea of capturing and sharing moments instantly.
It is important to note that using “insta” or “gram” alone to refer to Instagram is not recommended, as the company has stated that using these terms in app names is against their policies.
The term “gram” does not specifically mean “picture.” While “gram” is associated with Instagram, it does not have a direct correlation to the meaning of “picture.”
For decades, the brand has done what most beauty companies wouldn’t dare—put real people at the center of the conversation, flaws and all. When the industry leaned into unattainable perfection, Dove pushed back with #RealBeauty, #DetoxYourFeed, and a Super Bowl ad that called out body shaming in sports. The result? Dove isn’t just a brand
Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say.
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