Gen Z refers to the generation of people who were born between the mid-1990s and the early 2010s. This generation follows the Millennials (born roughly between 1981 and 1996) and is also known as the iGeneration or the Post-Millennials.
Gen Z is often characterized as being highly connected and digitally savvy, having grown up with technology and the internet. They are also known for their diverse and inclusive mindset, social activism, and entrepreneurial spirit.
The age range for Gen Z would be slightly different. Those born in the mid-1990s would be in their late 20s, while the youngest members born in the early 2010s would be around 13-14 years old.
Gen Z refers to individuals born between the mid-1990s and the early 2010s, making the oldest members of Gen Z in their late 20s as of 2024, and the youngest members around 13-14 years old.
On the other hand, Gen Alpha is the term used to describe the generation born after Gen Z, starting from around 2010 and onwards. This means that as of 2024, the oldest members of Gen Alpha would be around 13-14 years old, with the youngest members being infants or toddlers.
Gen Z is known for being tech-savvy, diverse, socially conscious, entrepreneurial, and independent. They have grown up in the digital age and are highly connected through social media and online platforms.
While Millennials were considered digital pioneers, Gen Z was born with technology at their fingertips and are, therefore, more fluent in it. They grew up in an era of economic instability and had different values and aspirations compared to their predecessors.
Gen Z has a significant influence on consumer trends, shaping industries such as technology, fashion, beauty, and sustainability. They prioritize authenticity, individuality, and ethical practices, leading to changes in marketing strategies and product development.
To effectively target and engage Gen Z, businesses should focus on authenticity, purpose-driven branding, inclusivity, and sustainability. They should leverage social media platforms, engage in two-way communication, and create personalized experiences.
For decades, the brand has done what most beauty companies wouldn’t dare—put real people at the center of the conversation, flaws and all. When the industry leaned into unattainable perfection, Dove pushed back with #RealBeauty, #DetoxYourFeed, and a Super Bowl ad that called out body shaming in sports. The result? Dove isn’t just a brand
Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say.
Knowing your customer avatar is critical for boosting sales and creating a more compelling user experience. While it’s good to learn more about customers as they buy your products and provide feedback, you can also learn about them with an effective social listening strategy. What Is Social Listening? Social listening involves browsing through social networks