The term Bougie or Boujee on social media typically refers to someone who is pretending to be wealthy or high-class, or someone who is trying overly hard to appear sophisticated and trendy in their posts. The term may also describe someone who places a strong emphasis on material possessions or luxury items in their social media content.
Bougie is pronounced as “boo-zhee” or “boo-zhee” in the UK, and as “boo-zhee” in the US. It is derived from the French term “bourgeoisie,” which refers to the middle-upper class.
The Bougie Broke trend has gained popularity on social media platforms, particularly TikTok. This trend involves users showcasing a luxurious or extravagant lifestyle while jokingly acknowledging their limited finances.
In these videos, individuals might flaunt high-fashion clothing, show off expensive-looking possessions, or even pretend to sunbathe on the shores of exclusive destinations, all while comically lamenting their financial constraints.
The term refers to the state of “always barely having adequate funds,” whether in cash, credit cards, or accounts. It is a humorous way to describe the experience of wanting to display a sophisticated or high-class lifestyle despite financial limitations.
Sephora’s making a big play for the skincare market with its Skin Obsessed campaign. The beauty giant is leaning into the absolute chaos that is everyone’s skincare routine these days and positioning itself as the answer to all that overwhelming choice. Working with TBWA\Chiat\Day LA and filmmaker Taika Waititi, the campaign is rolling out everywhere:
B2B marketing used to be confined to cold emails and trade shows. Today, it’s a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Why? Because it: But here’s the problem: few B2B brands are getting community-led growth right. Too many treat social media like a megaphone instead of a conversation.
On a platform with over three billion active monthly users, it can be challenging to stand out from the crowd, to say the least. Just uploading stunning visuals or compelling offers will no longer do the trick; you’ll also need to support these posts with hook-worthy captions that’ll make your audience pause and think about