The term Bougie or Boujee on social media typically refers to someone who is pretending to be wealthy or high-class, or someone who is trying overly hard to appear sophisticated and trendy in their posts. The term may also describe someone who places a strong emphasis on material possessions or luxury items in their social media content.
Bougie is pronounced as “boo-zhee” or “boo-zhee” in the UK, and as “boo-zhee” in the US. It is derived from the French term “bourgeoisie,” which refers to the middle-upper class.
The Bougie Broke trend has gained popularity on social media platforms, particularly TikTok. This trend involves users showcasing a luxurious or extravagant lifestyle while jokingly acknowledging their limited finances.
In these videos, individuals might flaunt high-fashion clothing, show off expensive-looking possessions, or even pretend to sunbathe on the shores of exclusive destinations, all while comically lamenting their financial constraints.
The term refers to the state of “always barely having adequate funds,” whether in cash, credit cards, or accounts. It is a humorous way to describe the experience of wanting to display a sophisticated or high-class lifestyle despite financial limitations.
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