Learn 3 of the social media marketing strategies that the USTA uses to yield incredible (700% year-over-year!) growth in content engagement. From grassroots community tennis to the US Open, the USTA strives to grow tennis at every level. One of the driving forces in accomplishing this mission is the USTA social media team. Led by … Read more
Recruited before the museum even opened its doors, Lanae Spruce has become The National Museum of African American History and Culture’s influential voice on social media. As the Manager of Social Media and Digital Engagement, Lanae focuses on finding creative ways to take the rich stories that live within the museum walls and spread them … Read more
Erica Jellerson gives us her expert insight into how the conversation around mental health is changing on social media, and how she and her team are using social media analytics to lead the conversation. PROJECT 375 PROJECT 375 is a non-profit organization centered around reducing the stigma around mental health. The organization was born out … Read more
SportQuake is a go-to international sports marketing agency that provides strategic brand ideas, insight-driven campaigns and executional expertise. Worthy of note: A unique ‘360° Style Review’ that sets them up for success. Their use of sentiment data to drive influencer partnerships. The 360° Review Before SportQuake even takes on a new client, or starts a … Read more
10 years ago, Co-Founders John and Leo Resig began a Men’s Lifestyle digital platform you may be familiar with: theCHIVE. “They created a culture where people can escape from politics and the annoyance of everyday life and come and have a good laugh.” -Jill Broek, Director of Brand Strategy As you scan through the platform, … Read more
Jelly is a cutting-edge Digital Agency based in Santiago, Chile. They distinguish themselves with an almost exclusively digital focus, being “99.9% digital”, and flaunting big-deal clients like Toyota, Lenovo, and Mallplaza among others. “Digital rules. If you focus on digital in the next 3-5 years you should be able to make it. That’s why digital … Read more
Now let me tell you about Dr. Blevins’s research. We all remember the Women’s March of 2017. It was one of the largest demonstrations in US history, with millions of people marching in the US alone, and hundreds of other marches happening around the world. It quickly became a source of interest for many. How … Read more
“Media plays an impact, we had 1.6 billion impressions on #WorldElephantDay. Now, we have to find a way to turn that engagement into funding and sponsorship so that it can continue to help the elephants”. Every August 12th, the world gets together to save elephants for #WorldElephantDay. The annual awareness campaign, which began in 2012, … Read more
The Challenge When Billboard was planning its first ever Hot 100 Music Festival, the internal team needed help with their social media strategy. It was more important than ever to identify key influencers and a social measurement of success. How Keyhole Helps 1. Using Social to Track Marketing KPIs With Keyhole, Stephanie and Katherine can easily … Read more