Keyhole continues to grow as the number one hashtag analytics and account tracking tool, and we’re pleased to announce these new features for Follower Insights.
As competitors strengthen their online profiles, a need to differentiate your brand’s identity on social media grows.
Building a recognizable brand known for its positive qualities should help gain and retain followers. Successfully executing branding strategies can help win customers, too.
Finding and tracking conversations on social media was once a hurdle for digital marketers. Now, with a range of tools available, the challenge is finding the ideal one.
If social listening isn’t clearly benefiting your business, it could mean your approach has holes.
By monitoring URLs, keywords and hashtags – either manually or with a tracking tool – you can collect information about prospects, competitors and your industry at large to inform sales and marketing efforts. You’ll also open opportunities to directly interact with audience members.
When many marketers and community managers think of social listening, scouring through sets of posts, tweets and messages comes to mind.
But being left with a small relevant dataset is common, even though the process involves keyword research to target what your audience is saying about your brand and competitors.