15 Social Media Branding Strategies to Capture and Retain Your Target Audience

As competitors strengthen their online profiles, a need to differentiate your brand’s identity on social media grows.

Building a recognizable brand known for its positive qualities should help gain and retain followers. Successfully executing branding strategies can help win customers, too.

Continue reading “15 Social Media Branding Strategies to Capture and Retain Your Target Audience”

15 Ways to Grow Your Business through Social Listening [+ 3 Tools!]

If social listening isn’t clearly benefiting your business, it could mean your approach has holes.

By monitoring URLs, keywords and hashtags – either manually or with a tracking tool – you can collect information about prospects, competitors and your industry at large to inform sales and marketing efforts. You’ll also open opportunities to directly interact with audience members.

Continue reading “15 Ways to Grow Your Business through Social Listening [+ 3 Tools!]”

How to Use Hashtag Tracking to Optimize Your Social Listening Strategy [+ Tools and Examples!]

When many marketers and community managers think of social listening, scouring through sets of posts, tweets and messages comes to mind.

But being left with a small relevant dataset is common, even though the process involves keyword research to target what your audience is saying about your brand and competitors.

Continue reading “How to Use Hashtag Tracking to Optimize Your Social Listening Strategy [+ Tools and Examples!]”