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How to Add Social Media Icons to Your Email Marketing

7 Profitable Social Media Marketing Tips To Generate Sales

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. But if they know how to use their profiles well, they can also move beyond demand generation and begin using lead generation tactics to nurture prospects at the middle and bottom of the funnel.  Over time, these strategies can … Read more

Social listening for crisis management

Beginners Guide To Generating Leads On LinkedIn

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample … Read more

Best time to post on Twitter

11 Best Practices For More Instagram Followers

Imagine you’re scrolling through Instagram, admiring the stunning posts and reels, and suddenly you come across a profile that blows your mind! The content is exceptional, the witty captions, and the engagement is through the roof! You immediately hit the follow button and eagerly wait for their next post. What if you could be that … Read more

Social listening for competitive analysis

How To Create An Epic Twitter Hashtag Campaign

With over 79% of marketers using promoted tweets as part of their campaign, Twitter hashtag campaigns are no longer a novelty in the marketing world. Twitter hashtag campaigns can help you reap enormous rewards when done right.  But how can you run and optimize a winning Twitter hashtag campaign? We’ll walk you through 4 simple steps to help … Read more

Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date. Put simply, influencer … Read more

Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? In this guide, we’ll walk you through the basics of Reddit, covering the layout, jargon, and types of users—and give you the actionable advice you need to make the most of this incredibly popular, yet … Read more

metaverse marketing

10 Effective Ways To Get Real Followers On Instagram

With 2 billion monthly active users, Instagram has emerged as the #1 place for people to keep up with their favorite brands. While the platform presents an incredible gateway to reach a larger audience, it can be quite challenging to stand out or generate serious engagement. For many, this remains a struggle. A struggle that’s … Read more

hashtag performance

Incorporating Memes, Emojis, And Gifs Into Your Social Strategy For Higher Engagement

Memes are the best gift to mankind from the social media world.  Everyone loves them, but not everyone knows how to use them. Memes are everywhere. They’re fun, catchy, relatable, and easy to consume. That’s why, over the past couple of years, memes have become a high-engagement content used by the entire internet collective. What … Read more

Genz slangs

Creator Vs. Influencer Marketing: How To Calculate Their ROI

Marketing has seen a lot of intense changes over the years. As we move forward, the days of print ads and TV commercials have become a thing of the past. Marketing now lives online, and it’s mostly delivered by creators and influencers.  You might think creators and influencers are the same thing. After all, influencers … Read more