When writing for financial service providers, avoid recycling old templates—regardless of how well they performed in other niches. The finance industry is fast-paced and competitive. Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. In all likelihood, they’ll overlook your client’s ads. Finance writing demands authority. Remember: most … Read more
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“A brand is a name a company uses to represent a specific product or business for marketing purposes.” Promoting your business with a brand identity helps you to attract customers more conveniently. You must plan and execute a proper strategy to succeed in your brand awareness goals. This article will guide you through nine tried … Read more
How is your social media life going lately? All set? Good! You are taking it significantly to the following consecutive levels. If not, do not worry; we are here for you with a bundle of insights to help you stay more enlightened. Recently, we have encountered many social media disputes that have included a few … Read more
Instagram has become so much more than the photo-sharing platform it once was. With over 1.28 billion users worldwide, the platform has quickly become a home of visual content, from selfies to even life hacks. It’s no wonder this platform is also a prominent channel for businesses and content creators to boost their brand awareness … Read more
As social media marketers work to build a following, one of the biggest challenges is coming up with fresh content ideas that can engage audiences.
Resorting to the same types of posts over and over again can bore followers. This can lead to fewer likes, shares, comments and clicks on links you share.
When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. But with so many options, how do you determine the best tools for your needs and your … Read more
Now that 75% of people use social media channels as product research tools, you need to reinforce your brand presence. More so, each of these people spends 2 hours and 25 minutes of their time on these platforms every day. But, how many minutes of your audience’s time goes to you? This is why you … Read more
Social media has shifted the paradigm of modern brand marketing. While Instagram and TikTok are very popular with brands, Facebook is their favorite platform for marketing. With a user base of 2.9 billion active users, brands can reach a much wider audience here than on other platforms. But to build a brand on Facebook, brands … Read more
In recent years, we have witnessed an explosive rise of Instagram in the social networking space. It evolved from a mere photo-sharing platform to a medium that brands now rely on for their social media marketing campaigns. To gain traction in a crowded platform like Instagram, you need to outperform your competitors — and that … Read more