A sound social media listening practice is essential to every brand or business. It can help with reputation management, brand health, customer service, SEO, and market research. Most importantly, it helps brands truly understand and connect with their audiences and customers. We’d go as far as saying that a good social listening practice is the … Read more
![15 Reasons Why You Should Be Using Social Media Analytics & Reporting Tools [Expert Edition]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIzJTJGMDUlMkZleHBlcnQtZWRpdGlvbi1vbi1zb2NpYWwtbWVkaWEtYW5hbHl0aWNzLWJlbmVmaXRzLmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
I bet you will agree that tracking multiple campaigns on different social media platforms is tough. You need to stab each strategy and monitor their efficacies. Imagine the wrath of your client if you fail to respond to the ROI figures from the last fall campaign. Being a marketer, you can’t afford to play sneaky. … Read more
The popularity of video content has significantly grown over the past few years. They are easy to go through, convey the message quickly, and have all the bells and whistles to attract viewers. When we talk about video content, there is no bigger platform than YouTube. With 2.6 billion monthly active users, it is also … Read more
The popularity of social media contests keeps increasing, with brands using them for a range of purposes. From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives. Especially when it comes to lead generation, contests offer you a … Read more
Every day, there is new content coming your way. These produced materials, particularly news, can significantly affect the way you live and run your life. Reports and news from journalists, the media, and other reliable key persons play a big role in the world we live in. They are all essential components of communication that … Read more
Instagram is a top media platform that is employed to build a relationship with brands and users. The visual-first social medium has over 2 billion active monthly users From its inception in 2010, it has evolved today into a full-on marketing channel. Small as well as industry tycoons use it to drive traffic, generate leads … Read more
Instagram Stories have become a raging phenomenon. And that’s because everyone on Instagram loves to view Stories. Thanks to their authenticity, interactivity, creative expression, and transient nature, these Stories are highly appealing to all Instagram users. Statistics reveal that 70% of Instagram users watch stories every day. In other words, the daily active users of … Read more
Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. You can call it the Most Valuable Player i.e. the MVP of the marketing … Read more
The human brain has developed complex neural systems to process visual information. Research shows that around 55% of the brain’s cortex is devoted to visual processing. That’s compared to 11% for somatosensory and 3% for auditory processing. That explains why visuals are so important in the marketing process. They allow marketers to create highly engaging … Read more