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metaverse marketing

12 Best Instagram Competitor Analysis Tools In 2024

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Here, 83% of consumers discover new products and services, and brands can reach over 850 million people with ads. Thus, many businesses use this photo and video-sharing site for social media marketing. However, the quest to … Read more

How To Measure Share Of Voice On Social Media

How To Measure Share Of Voice On Social Media

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions.  It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry.  If you were to visualize it, it might look something … Read more

Social Listening

How To Find Old Tweets & Access Twitter Historical Data For Any Profile

Of all the social media platforms, Twitter is the fastest and simplest platform for sharing your opinions and keeping updated with news and current events. To leverage this appeal, businesses have also flocked to the platform for social media marketing.  However, with 6000 tweets getting posted every second, standing out on Twitter is a mountainous … Read more

metaverse marketing

How To Find Target Audience On Social Media

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? It’s probably because you don’t know exactly whom to target.  No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks … Read more

How to Add Social Media Icons to Your Email Marketing

2024’s Top 10 LinkedIn Analytics Tools To Measure Your Engagement

If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. LinkedIn analytics tools allow marketers to track LinkedIn metrics and measure progress.  Now you may wonder, why does it matter?  When it comes to qualifying your LinkedIn marketing efforts, tracking LinkedIn analytics is essential. … Read more

10 Most Used Emojis On Social Media You Must Know In 2024

As per worldemoji.com over 100 tweets per minute are typically sent. Emojis are like a colourful language that shapes our digital connections. In the vast and ever-evolving landscape of social media, a new language has emerged-one that surpasses words and communicates emotions, thoughts, and sentiments with just a flick of the finger. Welcome to the … Read more

TikTok Analytics Guide 2024: Essential Metrics & Tools To Track

How many times have you gasped looking at numbers on popular TikToks? And when you open the respective account, I bet you must be shocked at seeing their follower count.  All thanks to TikTok’s insane algorithm, your content can reach millions of people even when you have a thousand followers.  The underlying secret lies in … Read more