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How To Track Instagram Follower Count In 2024?

When your Instagram strategy is generating new followers consistently, you know that you’re doing something right.  An increase in follower growth signifies increased brand reach and engaging content people are interested in. This is why it’s essential to track your Instagram follower growth.  So, how do you track followers on Instagram? In this simple guide, … Read more

tracking social mentions

What Are Social Mentions & How To Track Them

Ever had a chance to see brands pouring love on posts that mentioned them? Unless you are just starting out, who has the time to dig out social mentions of their brand? Almost nobody! But that shouldn’t stop you from carrying on this crucial endeavor. There are tons of benefits to tracking social mentions and … Read more

metaverse marketing

10 Instagram Features To Make Your Life Easier In 2024

Do you need help to make the most of Instagram despite being one of the 2 billion monthly active users? With Instagram’s increasing popularity, knowing which features to use to enhance your experience on the platform can be overwhelming. Many users struggle to optimize their usage, leading to a lack of engagement and growth. Fear … Read more

metaverse marketing

12 Best Instagram Competitor Analysis Tools In 2024

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Here, 83% of consumers discover new products and services, and brands can reach over 850 million people with ads. Thus, many businesses use this photo and video-sharing site for social media marketing. However, the quest to … Read more

How To Measure Share Of Voice On Social Media

How To Measure Share Of Voice On Social Media

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions.  It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry.  If you were to visualize it, it might look something … Read more

Social Listening

How To Find Old Tweets & Access Twitter Historical Data For Any Profile

Of all the social media platforms, Twitter is the fastest and simplest platform for sharing your opinions and keeping updated with news and current events. To leverage this appeal, businesses have also flocked to the platform for social media marketing.  However, with 6000 tweets getting posted every second, standing out on Twitter is a mountainous … Read more

metaverse marketing

How To Find Target Audience On Social Media

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? It’s probably because you don’t know exactly whom to target.  No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks … Read more