Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. As per CNBC, Super Bowl LVIII was the most-watched television show in history with a whopping 123.40 million viewers! This was up 7% from last year’s record-setting viewership. PS. This … Read more
Tinder barely needs an introduction. This top online dating app is well-known for popularizing the ‘swipe right, swipe left’ feature. The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Tinder has always been clear on its role as a platform to help people form meaningful connections. … Read more
Wouldn’t it be great if you could gather all your audience in a room and collect a first-person account of what they like, need, prefer, and expect from brands? With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get … Read more
Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. With 2.6 billion monthly active users, YouTube generates the second-highest traffic of any website worldwide, second only to Google. According to the Social Media Examiner’s industry report, 55% of marketers use YouTube, making it the most used video channel for … Read more
There are roughly 8.1 billion people on the planet. Out of those 8.1 billion, about 3.03 billion are active Facebook users. That means more than one-third of the world uses Facebook. That’s a lot of scrolling. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential … Read more
Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. With 2.7 billion monthly active users, the platform presents a vast audience for content creators and marketers. Moreover, it generates the second-highest traffic among websites globally. In short, YouTube combines video content’s appeal with its … Read more
Burger King has a long and colorful history starting as a fairly humble Florida-based burger chain in 1953, to undergoing years of turmoil even as the franchise grew, to becoming the global fast food conglomerate. Famous for their trademarked Whopper burgers, they have over 18,000 restaurants operating in over 100 countries worldwide. Burger King has … Read more
Do you fancy those pintersty-story shots? We bet you also crave to make the most of the pixels and woo your Insta fam. Your Instagram story isn’t a mere dump ground for reposting your feed or reel posts. In fact, an Instagram story is an engagement tool in itself. You ask us, why? Well, there’s … Read more
67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI). As a result, the influencer marketing metrics you … Read more