Over the past few months, Instagram has announced three new features that are set to accelerate Instagram marketing—Instagram Threads, Instagram Restrict, and Instagram Product Launch. While Product Launch is still being actively tested, Instagram Threads and Instagram Restrict are a big deal for marketers and brands using Instagram to promote their brands, businesses, and products. … Read more
In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. Launched in 2017, Fenty was a much-needed change. They offered 40 different shades to match many skin tones. The goal was to give Black women … Read more
As reels are the Instagram algorithm’s latest favorite, most creators and brands prioritize these short, catchy videos to increase reach and engagement. But it still doesn’t make the good-old Instagram carousels irrelevant. If done right, these simple visual slides can be a boon to your engagement. By showcasing multiple images and videos in a single … Read more
YouTube videos can provide great value for your business, since they have the potential to show up on the first page of Google search results, thereby increasing your brand’s reach and authority. However, this is possible only if your videos perform well. A channel audit can help you determine if your YouTube videos are performing … Read more
Do you want to learn how to improve sales and engagement from Facebook? If so, it’s important to regularly audit your account so your target audience knows who you are, what you’re selling, and, most importantly, why they should care. But many businesses don’t know where to start or what to look for when auditing … Read more
Instagram has become every marketer’s favorite channel. Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. That’s what the coveted Instagram blue tick can … Read more
![Media Monitoring 101: What It Is And How It Works[Tools Included]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI0JTJGMDglMkYxNjU1LmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
To say that social media has revolutionized the commercial landscape would be a massive understatement. Just consider some recent statistics, as cited by Forbes: More than three out of four businesses now include social media as part of their customer outreach efforts, while nine out of 10 customers follow at least one business or brand’s … Read more
The modern labor market and recruiting system are changing very fast. It takes a lot more than just posting a vacancy on a website to hire the best specialists. Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the … Read more
What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed. Evaluating … Read more