![5 Under Analyzed Social Media Metrics That Matter [+ Tools To Measure Them!]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE5JTJGMTIlMkZ1c2luZy1oYXNodGFnLXRyYWNraW5nLXRvLW9wdGltaXplLXNvY2lhbC1saXN0ZW5pbmctc3RyYXRlZ3ktdG9vbHMuanBnIiBkYXRhLXc9IjE5MjAiIGRhdGEtaD0iMTI4MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
When many marketers and community managers think of social listening, manually scouring through sets of posts, tweets and messages comes to mind. But being left with a small relevant dataset is common, even though the process involves keyword research to target what your audience is saying about your brand and competitors. Adding hashtags to your … Read more
With so many social media analytics tools that focus on different stats, it’s hard to figure out which metrics matter. Some of the most important ones are often ignored in favour of “vanity metrics” – numbers that don’t help guide your marketing decisions, but are easy to track. To make strides in your social approach, … Read more
What are brand ambassadors, how are they different than influencers, and how can you create a successful ambassador program? We’ll walk you through what a brand ambassador is, the difference between brand ambassadors and influencers, and creating a brand ambassador program best suited to your needs. The New Age of Marketing Social media has forever … Read more
Video content is the most essential part of your marketing strategy. Whether it is Facebook, YouTube, Twitter, Snapchat or any other platform, most social media channels are flooded with video content watched by millions of viewers every day. Over the past few years, there has been an explosion of growth in branded video content on … Read more
The United Kingdom is a hotbed for innovative and quality digital agencies. A digital agency is an advertising/marketing agency that understands the needs to market and promote through digital technology. Digital agencies focus on a broad range of services such as search engine optimization, social media marketing and online brand development. Digital marketing is the best way for a company to reach a specific audience and quality digital agencies help these companies to succeed with their specific goals. These are the top 50 digital agencies that the UK has to offer.
Los Angeles is a beautiful city that is synonymous with glitz and glamour mainly for having Hollywood as its main attraction. Aside from many celebrities and A-listers living in this vibrant city, it is also known for its exquisite food scene, economically and demographically diverse people, booming technology industry, exceptional postsecondary institutions and universities, large annual events, live sporting events, and its bustling economy.
Hashtags have evolved massively since their inception — even becoming part of our vernacular in some cases. They are ubiquitous with brands, products, television shows and more. You’d be hard pushed to find a marketing campaign today, whether it’s B2B or B2C, that doesn’t come complete with a hashtag.
To the uninitiated, they can seem daunting, a complex language that requires careful navigation. But when you get hashtags right, they can be a great tool for starting and joining conversations, making connections, and getting your message heard on social media.
We want to keep you in the loop, so we are updating this post as things evolve with Facebook and Instagram and new information becomes available.
As of December 11th, Instagram put new API changes into effect that affect the way all analytics products like Keyhole access user data. Some of these changes will impact Keyhole functionality.
Here’s what you need to know:
1. You will not see user data at large when tracking hashtags on Instagram. However, you can add filters to specify which Instagram Business users you’d like to get posts from, and get much more in-depth data about those users. Here’s how to add these Instagram account filters.
2. Instagram Business Account tracking is here, and it gives you even more powerful insights than Personal Instagram account tracking does. Read on to learn more.
All unspecified user data has been removed from Instagram Hashtag Tracking. This means you will now see overall post counts and post analysis data, but won’t be able to directly identify the users behind posts.
On the bright side: If you’re interested in seeing how specific users are contributing to a conversation or campaign, you can specify that you’d like to fetch posts from those accounts. Plus, in so doing you’ll be getting more in-depth data about those users, like real-time follower counts, profile pictures, and more.
Personal Instagram Account Tracking will continue to be available on Keyhole as always, and much more robust Instagram Business Account tracking has been added as well.
To be able to get in-depth follower insights, as well as Instagram Stories insights, you can switch your trackers to Instagram Business trackers.
Switching your Instagram Accounts over to Instagram Business has its perks!
1. Instagram Business gives you more in-depth account analytics
By authenticating your Instagram Business Accounts, you will get access to in-depth Follower Insights and demographic information about all of your followers, like Age, Gender, and detailed location data.
2. With Instagram Business comes Instagram Stories
That’s right. By authenticating your Instagram Business Accounts on Keyhole you gain access to insights about all your Instagram stories.
How do I access Instagram Stories?
3. Account Spying is Coming Back thanks to Instagram Business
In the near future, you will be able to track your competitors and any other Instagram Business account through Keyhole. Unauthenticated accounts don’t reveal follower information, but they do give you great insights like their engagement rate, top posts from the account, follower growth over time and more. We will keep you posted on this new feature.
A quick cheat sheet of the latest changes and how they affect Keyhole:
As of April 4th, Instagram put some API changes into effect that change the way we (and all other partners) access user data. Some of these changes will impact Keyhole functionality.
Here’s what you need to know:
