Marketing Trends & Tips

7 Steps For Effective PR Crisis Management In 2024

4 Tweets That Went Viral…For The Right Reasons

The importance of social media virality simply cannot be overestimated; it can bring you fame, infamy, pain, and prosperity. Twitter is one of the most popular social media outlets on the planet and a viral tweet can bring many thousands of dollars worth of publicity to your business. Below I’ve looked at 4 tweets that … Read more

keyword research tips

Attention: These Keyword Research Tips Can Skyrocket Your Website Conversions

Website getting traffic but still not getting conversions? If you think your content’s fine, then perhaps you need to take a look at your keyword strategy? Yes, you sometimes need to go all the way back to make sure you’re drawing in quality leads from the right channels. It doesn’t matter if you’ve got the … Read more

Marketing Report Essentials: How To Create Perfect Reports And Impress Clients

Using Popular Hashtags To Grow Your Business

Do you use hashtags — catchy, attention-grabbing conversation anchors that people want to be associated with? If not, you can learn how here. Hashtag 101– If you already know what hashtags are, skip this part and proceed to advanced hashtag uses below. How hashtags work: When you use a #hashtag, you are adding your post … Read more

how to spark brand mentions on social media

How To Spark Brand Mentions On Social Media

Brand mentions on social media can drive significant results for your business. 58% of consumers follow brands through social media. Imagine your brand getting mentioned by tens, hundreds, or even thousands of people. Or getting lots of replies from potential buyers to your social media posts. It’s possible. People go to social media to talk … Read more

social media trends

#Inauguration vs #WomensMarch — The Numbers

A lot of attention has been paid to both #InaugurationDay and #WomensMarch recently. The images on Twitter comparing the two events have been stark, to say the least.

The POTUS (the new one) and his team, however, have been adamant that this is an issue of the media not reporting the truth. We at Keyhole have decided to collect some data of our own to compare the two events. In particular, we decided to use our platform’s hashtag analytics tools to compare the usage of #Inauguration-related posts vs #WomensMarch, along with the users behind them.

To be fair, we also looked at the data for both terms on the day of the event and one day after. So #Inauguration was analyzed on Jan 20-21, 2017, and #WomensMarch was analyzed on Jan 21-22, 2017.

Comparing the Numbers

Let’s take a look at real Twitter data for the two hashtags.

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How to Add Social Media Icons to Your Email Marketing

7 Holiday Ads That Dominated Social Media

We may know it as the season to be jolly, but for advertisers the holidays are a time of cutthroat competition.

Blockbuster-quality seasonal ads are part of a longstanding tradition, with many companies investing millions of dollars each year (just look at retailer John Lewis, who spent $8.7m on their 2015 slot alone). Ultimately, they know it’s a smart investment: the National Retail Federation predicts this year’s holiday spending to exceed $650 billion in the US alone, and the right ad can be key to directing those funds your way.

2016 saw an impressive number of holiday ads go viral, with contributions coming from seasoned veterans (we’re looking at you, John Lewis) and newcomers (well-played, Allegro) alike.  To see how this year’s ads stacked up, we used Keyhole to dig into what the people of Twitter have to say. Instead of focusing on view count, we decided to rank the Top 7 ads based on social buzz (and we’re glad we did – take a look at #4!)

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Influencer Marketing 101 – How To Find The Right Influencers

Influencer Marketing is a form of marketing where the focus is placed on key individuals who can influence the buying decisions of the target market. 


A 2010 study by the McKinsey Quarterly team found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” This positive impact seems to be lasting – the same study found that customers acquired through word-of-mouth had a 37 percent higher retention rate.

Although this study focused on word-of-mouth marketing, there are many parallels between influencer marketing and word of mouth. Your brand’s advocates review and promote the products or services you offer, which becomes a form of a direct recommendation.

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#Instagood: How Your Business Can Get Ahead On Instagram

There is one universal language that people from all over the world can understand.

No, it’s not English. And no, don’t get cheesy — it’s not love either. What we’re talking about here is not the language that you hear or speak, but the language you see and interpret emotionally: The language of pictures and images.

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