Measuring social media ROI is crucial to proving that your social media marketing efforts are paying off. As a marketer, demonstrating that your social media strategies are generating positive results is necessary to be able to safely secure your social media budget or earn a contract renewal. And if you’re not seeing a positive ROI, … Read more
Nowadays, if there’s a single Instagram marketing strategy gaining momentum then that surely is influencer marketing. If there’s anything troublesome about influencer marketing, it’s that there is definitely a bunch of marketers trying to determine Instagram influencer pricing. Yet, with the influencer marketing industry expected to be worth up to $15 billion by 2022, it … Read more
While being a professional gamer sounds like it’s all fun and games—securing an eSports sponsorship is serious business. Asking and pitching for an eSports sponsorship takes planning, research, and a bit of marketing savvy. Sponsors care about more than just your follower or subscriber counts—they want to know how much you’re truly able to influence … Read more
With the increasing variety of eSports monetization strategies, long gone are the days when eSports were seen only as a hobby. It’s no secret that the eSports culture is rapidly growing, and with rapid expansion, the possibilities for developing revenue streams expand as well. Still, let’s face it – many seem to struggle to understand … Read more
Influencer marketing is one of the fastest-rising trends in marketing. But how do you calculate the ROI of an influencer marketing campaign? If you’re new to the concept, influencer marketing is the collaboration between a brand and a content creator with a large social media following. The influencer endorses the company’s product or service in … Read more
Working with social media influencers is a rapidly growing and highly effective marketing tactic. It’s a quick way to gain trust and visibility with an audience thanks to the opinion or voice of someone they already trust. The challenge, however, is identifying which type of influencer is best for your social media campaign. Celebrity or … Read more
In a perfect world, everyone you wanted to reach with your online content would see your posts or ads. In reality, not all of your followers will see every post you make, and you will likely only reach a fraction of your total potential audience size. Reach is a measure of this concept. What is … Read more
Calculating your social media ROI is essential to proving your social media strategy is having a positive impact on your business goals. What is ROI? ROI stands for Return on Investment. ROI is a ratio comparing the net return of an investment to the cost of the initial investment. Basically, it’s evaluating how effective a … Read more
Cabin fever is catching up with everyone around the world. To make staying at home easier to manage, Instagram has introduced a new feature, IG Cowatching, which aims to help users connect via video chat. Forget the normal Instagram video chat – now, you have the added benefit of scrolling through your Instagram feed together … Read more