Imagine you’re scrolling through Instagram, admiring the stunning posts and reels, and suddenly you come across a profile that blows your mind! The content is exceptional, the witty captions, and the engagement is through the roof! You immediately hit the follow button and eagerly wait for their next post. What if you could be that … Read more
With over 79% of marketers using promoted tweets as part of their campaign, Twitter hashtag campaigns are no longer a novelty in the marketing world. Twitter hashtag campaigns can help you reap enormous rewards when done right. But how can you run and optimize a winning Twitter hashtag campaign? We’ll walk you through 4 simple steps to help … Read more
It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date. Put simply, influencer … Read more
Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? In this guide, we’ll walk you through the basics of Reddit, covering the layout, jargon, and types of users—and give you the actionable advice you need to make the most of this incredibly popular, yet … Read more
With 2 billion monthly active users, Instagram has emerged as the #1 place for people to keep up with their favorite brands. While the platform presents an incredible gateway to reach a larger audience, it can be quite challenging to stand out or generate serious engagement. For many, this remains a struggle. A struggle that’s … Read more
Memes are the best gift to mankind from the social media world. Everyone loves them, but not everyone knows how to use them. Memes are everywhere. They’re fun, catchy, relatable, and easy to consume. That’s why, over the past couple of years, memes have become a high-engagement content used by the entire internet collective. What … Read more
Marketing has seen a lot of intense changes over the years. As we move forward, the days of print ads and TV commercials have become a thing of the past. Marketing now lives online, and it’s mostly delivered by creators and influencers. You might think creators and influencers are the same thing. After all, influencers … Read more
When writing for financial service providers, avoid recycling old templates—regardless of how well they performed in other niches. The finance industry is fast-paced and competitive. Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. In all likelihood, they’ll overlook your client’s ads. Finance writing demands authority. Remember: most … Read more
“A brand is a name a company uses to represent a specific product or business for marketing purposes.” Promoting your business with a brand identity helps you to attract customers more conveniently. You must plan and execute a proper strategy to succeed in your brand awareness goals. This article will guide you through nine tried … Read more