No matter the type of business or organization you run, brand awareness is one of the key factors around which you will build your marketing strategy. Familiarizing your prospects and the audiences you want to attract with your brand, vision, and mission can turn you into a household name. But this is something all brands … Read more
The 7 Most Important Social Media Marketing Metrics
As a brand, you undoubtedly want to be relatable to your customers. In today’s day and age, however, you must be willing to reach your customers where they are. So if you are wondering where they might possibly be, rest assured they are probably on social media. It is estimated that 4.89 billion total social … Read more
Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help! Differences and Similarities between Instagram … Read more
Instagram has emerged as one of the most powerful social media platforms for businesses of all sizes. With over 1 billion monthly active users, it’s the 5th most visited website in the world. Instagram has become a go-to platform for brands looking to reach a wider audience, build their brand, and drive sales. But with … Read more
Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Make a difference. Whether you want to ‘Open happiness,’ ‘Taste the feeling,’ or live on ‘the Coke side of life,’ Coca-Cola’s message transcends borders and demographics, resonating with people across nations. But they are more than just … Read more
Are you struggling to track your Instagram account’s growth? Do you want to create a monthly analytics report to monitor your Instagram performance? That must be obvious! Instagram is one of the most popular social media platforms, boasting over one billion monthly active users. As a result, it has become a critical tool for businesses … Read more
Are you tired of the same old New Year’s greetings flooding your social media feeds? You know the drill – an endless stream of generic “Happy New Year” GIFs that barely rouse any excitement. Well, it’s time to break free from the monotonous norm and elevate your social media game! Get ready to sparkle and … Read more
Most cola and energy drink companies began with a product-forward attitude. But from the get-go, Red Bull made it all about a certain mindset. Founded in 1987 by Dietrich Mateschitz, Red Bull takes inspiration (and its name) from the Thai drink Krating Daeng. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. But … Read more