11 Best Hootsuite Alternatives For Social Media Management In 2024

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics.  Back in 2008, squandering off an online presence was a luxury. Only enterprises had the money and bandwidth to … Read more

social listening tools

Instagram eCommerce: 5 Tips To Leverage Instagram To Market A New Online Store

With over 2 billion monthly active users, Instagram is one of the most popular social media platforms today. This makes it a prime destination for B2C brands to market their products in creative ways. As a consumer, you’re likely spending a good deal of your day on Instagram, interacting not only with your friends but … Read more

How To Create Monthly Instagram Marketing Strategy Template

Instagram has become one of the most highly used social media today, with over 2 billion monthly active users. If you run a brand, Instagram can help you build an online presence and reach younger audiences. However, leveraging Instagram for your business isn’t a simple job. The right strategy is necessary to make your efforts … Read more

social listening tools

How To Calculate Twitter Engagement Rate? (Formula + Free Calculator)

One common thing about every top brand in the current market is their active presence on Twitter. With over 237.8 million active daily users, this microblogging network has become a brand favorite for marketing.  Twitter boasts a vast range of 500 million daily tweets and can help your brand reach a wide set of audience. … Read more

How To Get On The Instagram Explore Page

So, you’ve been creating Instagram content, and yet somehow, you never really landed on someone’s Instagram Explore page.  Relax, here is the cheat code. In this comprehensive guide, we’ll dive deep into the world of Instagram Explore page, and uncover its secrets.  We’ll talk about the importance of optimizing your profile, creating engaging content, mastering … Read more

Genz slangs

7 B2B Digital Marketing Tips For Your Branding Toolkit

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars.  However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all? It … Read more

7 Steps For Effective PR Crisis Management In 2024

Top 5 Content Marketing Strategies For B2B Brand Promotion

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? If so, you’re not alone. We’ve all been there. But hey, don’t pull your hair out just yet. In this article, we’ll share the … Read more

131 Astonishing Social Media Statistics Revealed[2024 Edition]

It’s almost unbelievable how fast social media has grown over the last decade. With newer social media platforms emerging, netizens have too many hot leisure destinations.  While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. Keeping an eye on top social media statistics can provide … Read more

Ultimate Guide On How To Use Instagram Reels For Business Growth

When TikTok videos first started going viral, Instagram launched its own format for short-form vertical video fun, Instagram Reels. This type of video post gave users access to a suite of editing tools and a music library within the app to create engaging videos and let the creativity run wild. The feature has quickly gained … Read more