Custom Date Ranges in Keyhole Trackers [New Feature]

A few weeks ago, we spoke to a number of Keyhole users to learn about how they use the product and what changes they’d like to see.

By far, the #1 piece of feedback we received was that people wanted the ability to set custom date ranges within trackers. Although Keyhole provided the ability to select preset date ranges (e.g. Last 7 Days), this didn’t help users with time-boxed campaigns.

Quick background on why only preset date ranges were offered

A lot of Keyhole’s analysis requires data to be compared to previous time periods. For example, it’s impossible to calculate unique reach without first analyzing past tweeters and finding the overlaps. This type of analysis takes a bit of time, so each custom date range analysis would slow down user experiences. Instead, we pre-analyzed certain date ranges so that the page would load quicker.

But of course, a number of people use Keyhole for time-boxed campaigns, and so it’s possible that none of the preset date ranges would provide them the window of data they’re looking for. We get it.

Introducing the ability to filter by custom date ranges

After this feedback, we knew we had to make the change. So for the last few weeks, our team has been working to rearchitect the code and make custom date ranges possible!

Now, when you click the date range field, you’ll see the ability to select start and end dates for your tracker:

Keyhole-CustomDates

Hope this helps with time-boxed tracking, and please keep the feedback coming!

Some notes and caveats:

  1. Only dates that your tracker has data for will be available in the fields
  2. For now, we’re still considering this feature in BETA. So drive carefully and please forgive any issues while we work out the kinks.
  3. If your tracker has more than 100,000 posts for the selected date range, the system may not return data given the amount of analysis required. For now, this feature is only available for smaller trackers. Please select a narrower date range or a range with less data.

 

The Marketing Thought-Leader

When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint.

- Lee Odden, TopRank Marketing Founder

2016-03-17T12:43:14+00:00
When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint. - Lee Odden, TopRank Marketing Founder

The Social Media Professor

My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week.

- Aurora Meyer, University of Missouri Adjunct Professor

2016-03-17T12:50:55+00:00
My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week. - Aurora Meyer, University of Missouri Adjunct Professor

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand below: 

Saif Ajani

Saif Ajani

Co-Founder at Keyhole
Saif co-founded Keyhole. He believes punctuation marks belong outside quotations.
Saif Ajani

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