The typical digital marketer knows how to engage audiences and drive website traffic through popular social media platforms, but using them to influence search engine ranking is far less clear.
Moz’s oft-cited ranking factor study finds a positive correlation between social metrics, such as shares, and SEO (search engine optimization) growth.
But correlation isn’t the same as causation. So, although there’s a relationship between SEO and social media, its nature is questionable.
Arming your brand with a social CRM strategy can help address complaints and other issues, preventing the risk of escalation while capitalizing on chances to build brand image.
As of 2013, 67% of online consumers have used a company’s social site for service updates and inquiries, according to a JD Power study. As more consumers view social platforms as outlets to ask questions and raise issues, the need for a comprehensive strategy grows.
Quickly submitting a detailed social media proposal can be a deciding factor in whether a potential client signs with you or a competitor.
Using proposal templates is common for agencies and freelancers, but many are designed solely with a fast turnaround in mind.
Download our free social media proposal template to help develop a thorough, goal-oriented plan with more ease and speed.
Companies that aren’t seeing results on Twitter — or are new and struggling with the platform — shouldn’t give up on it. Instead, they may need to focus more on business-oriented Twitter uses.
Social media can be a persistent workplace distraction, hindering productivity as employees easily access networks through both desktops and mobile devices.
Worse still, people — regardless of social savvy — can make mistakes that potentially hurt company reputation. Take Domino’s Pizza as an example. Cooks filmed themselves tampering with ingredients and shared the video.
After more than 14 years in international education, Keri Jaehnig took her passions for communication and relationship building to the digital sphere.
The CMO and founder of Idea Girl Media in Ohio, she’s launched social media campaigns ranging from local to international levels. While Business Insider has quoted her, Forbes and Search Engine People feature her work.
Studying popular fashion hashtags can help retail and apparel companies strengthen their social strategies, whereas bloggers can use them to gain visibility.
That’s because posting with a fashion brand hashtag on Instagram can earn thousands of potential impressions, according to data collected between April 25 and May 1, 2016:
As brands and companies turn to social media to engage prospects while differentiating themselves, many marketers pick up Socialized!
Some call Mark Fidelman’s guide the “playbook” for social business.
Engaging attendees on social media is a measure of an event’s success, even though planners and marketers typically face challenges when encouraging online action.
Social Media Marketing World 2016 is a case study on how to use Twitter to spur online activity from guests, as well as speakers and promoters.