For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. A social media analytics tool helps compare the social media performance to the overall goals, making you aware of what strategies are working and what needs to be changed. One … Read more
Social media reports are integral to monitoring your brand’s performance on social media and for creating an informed content strategy. While social media provides us with a ton of data about our posts, distinguishing signals from the noise remains a challenge. When it comes to sharing the month’s results with your boss or clients, you … Read more
There’s no doubt that Talkwalker is a powerful social media listening tool. But at a hefty starting price tag of $9,600 USD for the most basic plan, it’s simply not an option for most marketers’ budgets. Don’t worry though. There are several Talkwalker alternatives out there that offer social listening, social media analytics, and the … Read more
Influencers have the power to win the hearts – and pockets – of consumers. It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, … Read more
Social Commerce is here to stay. Here are the best tactics to leverage social to grow sales, and make your products irresistible to your audiences.
Congratulations on being a new or small business owner! You are making our communities healthier, and in return we want you to succeed. So, we made this Social Media Marketing 101 guide just for you. Social media can be a powerful (and affordable!) way to drive brand awareness, engagement and customer retention. We know it … Read more
Despite restrictions, Halloween made a splash this year, at least on social media. There were over 963.7K posts with the hashtag #Halloween2020, which resulted in 5.5 billion impressions this past October, showing that people were still excited about the beloved holiday. But most importantly, what are people talking about? #TrickorTreat 192.4K Posts and 589.9M Impressions … Read more
With the holiday season quickly approaching, it’s almost that time of the year again: Time to get your decorations out of the box and scramble for something to gift your friends and family. For some, this may be the only time of year to splurge and gift themselves a little something special. In other words, … Read more
![Media Monitoring 101: What It Is And How It Works[Tools Included]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI0JTJGMDglMkYxNjU1LmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
If there’s any type of social media buzz on the Internet right now, then it’s probably about Instagram Reels (IG Reels) – TikTok’s newest video rival. And as the US announces a potential ban on TikTok it looks like an opportunity for IG Reels to really gain traction. What’s more, it seems people have questions. … Read more