Keyhole Customer Success Story Special Olympics Sports Social Media Listening Influencer Marketing

How The Special Olympics Captures Significant Moments On Social With Keyhole

As the world’s largest sports organization for people with intellectual disabilities, the Special Olympics represent more than 4.9 million athletes, alongside 1 million volunteers across the world. They began to use the real-time social analytics platform Keyhole to capture the social buzz around their 2015 World Summer Games in Los Angeles. How Keyhole Helps Keyhole’s … Read more

How The United Nations Gains Consumer Insights With Keyhole

Every Woman Every Child is an unprecedented global movement that mobilizes and intensifies international and national action by governments, multilaterals, the private sector and civil society to address the major health challenges facing women and children. Every Woman Every Child was launched by UN Secretary-General Ban Ki-moon during the United Nations Millennium Development Goals Summit … Read more

Keyhole Customer Success Story Grand Hyatt Social Listening Consumer Insights Social Media Analytics

How The Team At The Grand Hyatt NY Optimizes Travel Experiences With Keyhole

“Our customers are what matter most, and Keyhole reporting and software grants me the ability to elevate their travel experience better than ever before.” Building an audience. And a reputation. With increased pressure from factors such as Airbnb and added hotel room inventory in the New York City market, the already-ferociously competitive hospitality industry has … Read more

How NBC Universal Uses Keyhole To Flag Security Breaches

“We use Keyhole daily to give surveillance reports on social.” Threat Intelligence Analyst, NBC Universal NBC Universal is an American multinational media conglomerate, operating organizations like NBC Sports Group, NBC Broadcasting and four Universal Studios amusement parks around the world Their Incident Response team trusts Keyhole to keep them informed about potential security breaches. Table of ContentsThe … Read more

Keyhole Customer Success Story Sitrick and Company Brand Monitoring PR Management

How Public Relations Firm Sitrick And Company Protects Client Reputation With Keyhole

Sitrick and Company has built and maintained a reputation as one of the best strategic and crisis communications firms in North America. They trust Keyhole to monitor their clients’ perception on social media in real-time. Founded in 1989 by Michael Sitrick, the firm boasts over 1,000 clients and has established itseld as “THE firm to … Read more

Introducing Follower Insights For Instagram

Instagram Follower Insights - Keyhole
Instagram Follower Insights – Keyhole

Instagram is consistently lauded as the top destination for discovering new and exciting content. But it when it comes to gaining meaningful insight into the why of successful, viral posts, many users may sometimes feel lost in the shuffle (or is that swipe?)

But fear not! We’re exciting to announce a new feature for Instagram called Follower Insights.

Available now.

Read moreIntroducing Follower Insights For Instagram

We’re Matching Donations Of Up To $5,000 To The ACLU

Let’s keep the momentum going. I’ll match next $5k of replies on @ddebow‘s tweet. #NoWallsInTech Donate at https://t.co/V5kuaLOW7l https://t.co/0wtQfbCVPl — Saif Ajani (@saif_ajani) January 30, 2017 At Keyhole, we know that diversity is our strength — it is reflected in both our amazing team, and the country we proudly call home. That is why our … Read more

#Inauguration vs #WomensMarch — The Numbers

A lot of attention has been paid to both #InaugurationDay and #WomensMarch recently. The images on Twitter comparing the two events have been stark, to say the least.

The POTUS (the new one) and his team, however, have been adamant that this is an issue of the media not reporting the truth. We at Keyhole have decided to collect some data of our own to compare the two events. In particular, we decided to use our platform’s hashtag analytics tools to compare the usage of #Inauguration-related posts vs #WomensMarch, along with the users behind them.

To be fair, we also looked at the data for both terms on the day of the event and one day after. So #Inauguration was analyzed on Jan 20-21, 2017, and #WomensMarch was analyzed on Jan 21-22, 2017.

Comparing the Numbers

Let’s take a look at real Twitter data for the two hashtags.

Read more#Inauguration vs #WomensMarch — The Numbers

7 Holiday Ads That Dominated Social Media

We may know it as the season to be jolly, but for advertisers the holidays are a time of cutthroat competition.

Blockbuster-quality seasonal ads are part of a longstanding tradition, with many companies investing millions of dollars each year (just look at retailer John Lewis, who spent $8.7m on their 2015 slot alone). Ultimately, they know it’s a smart investment: the National Retail Federation predicts this year’s holiday spending to exceed $650 billion in the US alone, and the right ad can be key to directing those funds your way.

2016 saw an impressive number of holiday ads go viral, with contributions coming from seasoned veterans (we’re looking at you, John Lewis) and newcomers (well-played, Allegro) alike.  To see how this year’s ads stacked up, we used Keyhole to dig into what the people of Twitter have to say. Instead of focusing on view count, we decided to rank the Top 7 ads based on social buzz (and we’re glad we did – take a look at #4!)

Read more7 Holiday Ads That Dominated Social Media

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