By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. In four years’ time, that number is projected to hit almost 6 billion. This represents an enormous pool of customers waiting to be engaged. But wait – before you get too carried away, you … Read more
Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. There is no way you can manage multiple accounts, workflows, scheduling, and measure performance without the right social media management tools to get it all done. One of the notable social media … Read more
The challenge to engage effectively on Twitter goes beyond wit. It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. It’s a means to slice through the noise to elevate your message … Read more
Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. So, if you want to get noticed by your target market, building a thriving digital presence is a must. It requires accurate targeting and streamlined efforts. You must keep up with trends, optimize posting time, collaborate with different teams, and engage … Read more
Believe it or not, LinkedIn still seems intimidating for most businesses. Why? Well, the reason is quite obvious. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. But this is not so! In fact, LinkedIn released a series of updates to encourage budding brands to … Read more
Predicting the future of social media trends isn’t easy, but that’s precisely what makes it so much fun! At Keyhole, social media is our bread and butter, and our team here works hard to stay up to date with all the key social media trends. We have a good idea of where social media trends … Read more
Social media management has evolved to an extent where you need tools to automate mundane tasks such as scheduling, planning campaigns, competitor monitoring, managing analytics in real time, and so forth. Right from ideation, creating a social media calendar to measuring the impact of campaigns over spreadsheets can be a nightmare, leading to errors. Instead, … Read more
Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers. But … Read more
Influencer marketing is a powerful tool for businesses to connect with their target audience. Micro-influencers particularly, are known for their highly-engaged following and niche-specific audience. Once you’re able to find an influencer that aligns with your brand, working with them can be quite beneficial to your marketing and lead generation campaigns. However, the success of … Read more