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5 Ways To Leverage Employee Testimonials For Employer Branding

People trust people, not faceless corporations. Think about that the next time you’re preparing yet another polished marketing campaign to attract potential employees. And while traditional branding is important, it is the voices of your employees that really make a difference.  In this article, we’ll explore the power of employee testimonials and show you how … Read more

Everything You Need To Know About Social Media Monitoring

How To Use Instagram Collab Posts To Boost Engagement

With 90% of Instagram users following at least one brand there, do we need to say more about the platform’s importance in building a successful business? What we do need to talk about is how you can optimize your efforts with Instagram’s special features like collab posts to maintain relevance and engagement.  Released in 2021, … Read more

TikTok SEO Guide: 5 Steps To Optimize Your Content For Maximum Reach

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads, TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. In this ever-scrolling world, optimizing content on this platform is more … Read more

2024’s Top 13 TikTok Analytics Tools To Track Hashtags & Profiles

The growth and rise of TikTok as a social media platform have been astonishing. As reported on App Annie, for the first time users spent more time on TikTok than on Facebook in terms of app usage. The time spent on TikTok is up 325% year-over-year, proving that the rate at which it grew over … Read more

hashtag analytics tools

13 Best Social Media Automation Tools For The AI Age (2024)

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59 billion people, social networking sites are a goldmine of sales and marketing opportunities. They can:  In short, it’s an inexpensive and highly effective channel to reach a larger audience in … Read more

Mastering Competitor Benchmarking: A Comprehensive Guide For Outperforming Competitors

Mastering Competitor Benchmarking: A Comprehensive Guide For Outperforming Competitors

You have great products and an excellent marketing and sales team. You know who your competitors are. You may even monitor them regularly.  But is that enough? Are you benchmarking them diligently to assess how you stack up to your competition?   To be successful, you must outperform your competitors at every business touchpoint. For that, … Read more