Social Listening

Social Listening

What Is Social Listening & Why You Need It In 2024

A sound social media listening practice is essential to every brand or business. It can help with reputation management, brand health, customer service, SEO, and market research. Most importantly, it helps brands truly understand and connect with their audiences and customers. We’d go as far as saying that a good social listening practice is the … Read more

Twitter social listening

5 Valuable Hashtag Marketing Strategies Proven To Engage Audiences

Using hashtags effectively goes beyond casually plugging them into your tweets and posts. On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand. Learning how to leverage tagged topics should be a priority for marketers. Here are five hashtag … Read more

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Not convinced? Imagine this: A social media manager scrounging for content stumbles upon a share-worthy graphic on Tumblr that fits with their brand’s July theme. The picture has a minimal aesthetic depicting … Read more

Why Social Listening Needs To Be Integrated Across Departments

Social listening should not be owned solely by your marketing function. Key parts of an organization need to share this gold mine. Before I get into the details of how social listening can benefit across departments, let us first tell you why businesses need to listen. If you work in corporate, the chances are you’ve … Read more

Social listening for crisis management

Hashtag Analytics: 27 Actionable Strategies To Grow Your Business

In this guide, we’ll be exploring 27 actionable hashtag analytics strategies. We’ll also document case studies to show how businesses flourish by implementing these strategies.  By following the actionable strategies in this guide, you’ll learn how to make use of proper hashtags, hashtag analytics, and hashtag tracking tools. Before we get into the strategies, let’s … Read more

Using Hashtag Tracking to Optimize Social Listening Strategy [+ Tools!]

When many marketers and community managers think of social listening, manually scouring through sets of posts, tweets and messages comes to mind. But being left with a small relevant dataset is common, even though the process involves keyword research to target what your audience is saying about your brand and competitors. Adding hashtags to your … Read more

Hashtags: A Beginner’s Guide And How To Use Them Effectively

Hashtags have evolved massively since their inception — even becoming part of our vernacular in some cases. They are ubiquitous with brands, products, television shows and more. You’d be hard pushed to find a marketing campaign today, whether it’s B2B or B2C, that doesn’t come complete with a hashtag.

To the uninitiated, they can seem daunting, a complex language that requires careful navigation. But when you get hashtags right, they can be a great tool for starting and joining conversations, making connections, and getting your message heard on social media.

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How to Add Social Media Icons to Your Email Marketing

6 Critical Steps To Avoid A Social Media Crisis

Social media is an enormously powerful tool for managing customer relationships, broadcasting positive brand stories and introducing new products. But while the benefits of this free, fast and intuitive marketing channel are virtually limitless, it also has some potentially serious risks. But there’s good news; with proper planning you can avoid the most common mistakes … Read more

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Attention: These Keyword Research Tips Can Skyrocket Your Website Conversions

Website getting traffic but still not getting conversions? If you think your content’s fine, then perhaps you need to take a look at your keyword strategy? Yes, you sometimes need to go all the way back to make sure you’re drawing in quality leads from the right channels. It doesn’t matter if you’ve got the … Read more