Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59 billion people, social networking sites are a goldmine of sales and marketing opportunities. They can: In short, it’s an inexpensive and highly effective channel to reach a larger audience in … Read more
You have great products and an excellent marketing and sales team. You know who your competitors are. You may even monitor them regularly. But is that enough? Are you benchmarking them diligently to assess how you stack up to your competition? To be successful, you must outperform your competitors at every business touchpoint. For that, … Read more
Halloween adornments are beginning to pop up, and Mariah Carey’s Christmas album has already hit the shelves – a clear indication that the festive season is fast approaching. This holiday period usually spans from early October through the end of January in the following year. Shoppers are in a fervor of purchasing due to the … Read more
Social media with almost 4.6 million people, is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Learning about your competitors’ social media performance helps you identify your brand’s … Read more
By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. In four years’ time, that number is projected to hit almost 6 billion. This represents an enormous pool of customers waiting to be engaged. But wait – before you get too carried away, you … Read more
Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. There is no way you can manage multiple accounts, workflows, scheduling, and measure performance without the right social media management tools to get it all done. One of the notable social media … Read more
The challenge to engage effectively on Twitter goes beyond wit. It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. It’s a means to slice through the noise to elevate your message … Read more
Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. So, if you want to get noticed by your target market, building a thriving digital presence is a must. It requires accurate targeting and streamlined efforts. You must keep up with trends, optimize posting time, collaborate with different teams, and engage … Read more
Believe it or not, LinkedIn still seems intimidating for most businesses. Why? Well, the reason is quite obvious. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. But this is not so! In fact, LinkedIn released a series of updates to encourage budding brands to … Read more