Keyhole 
With the increasing variety of eSports monetization strategies, long gone are the days when eSports were seen only as a hobby. It’s no secret that the eSports culture is rapidly growing, and with rapid expansion, the possibilities for developing revenue streams expand as well. Still, let’s face it – many seem to struggle to understand … Read more
Influencer marketing is one of the fastest-rising trends in marketing. But how do you calculate the ROI of an influencer marketing campaign? If you’re new to the concept, influencer marketing is the collaboration between a brand and a content creator with a large social media following. The influencer endorses the company’s product or service in … Read more
Working with social media influencers is a rapidly growing and highly effective marketing tactic. It’s a quick way to gain trust and visibility with an audience thanks to the opinion or voice of someone they already trust. The challenge, however, is identifying which type of influencer is best for your social media campaign. Celebrity or … Read more
In a perfect world, everyone you wanted to reach with your online content would see your posts or ads. In reality, not all of your followers will see every post you make, and you will likely only reach a fraction of your total potential audience size. Reach is a measure of this concept. What is … Read more
Calculating your social media ROI is essential to proving your social media strategy is having a positive impact on your business goals. What is ROI? ROI stands for Return on Investment. ROI is a ratio comparing the net return of an investment to the cost of the initial investment. Basically, it’s evaluating how effective a … Read more
Cabin fever is catching up with everyone around the world. To make staying at home easier to manage, Instagram has introduced a new feature, IG Cowatching, which aims to help users connect via video chat. Forget the normal Instagram video chat – now, you have the added benefit of scrolling through your Instagram feed together … Read more
As marketers, we all want to prove the value of our marketing efforts, especially on social media. But how do you do that? Nothing beats a concrete, data-driven, simple, and easy-to-understand social media report. Tracking your social media metrics gives you a complete picture of how all your accounts are performing and you can finally … Read more
While most brands think of their social media content as a way to boost visibility and engagement, there’s also the potential for social media lead conversion. What is a Conversion? A conversion takes place when a user does what you want them to do. In the case of a social media conversion, this means a … Read more
Live tweeting is a great way to boost visibility of your event and create buzz in real time, while it’s happening. What Is Live Tweeting? Live tweeting your event is the act of sharing information about your event on Twitter in real time. It’s either used to promote live discussion between event attendees, or to … Read more