Hashtags are not just for Instagram and TikTok, they are also great for your LinkedIn posts. Just like on other platforms, using hashtags categorizes your content, making it easier for your posts to reach their intended audience. That being said, picking a bunch of hashtags at random and sprinkling them through your posts isn’t going … Read more
The digital landscape is highly volatile, but social media continues to become an increasingly large part of our lives. There’s a platform for everything, from short- and long-form write-ups to images, reels, and lengthy videos. It can thus be super hard to manage your presence in these fast-paced online social spaces. And this is where … Read more
Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. On whichever social media platform they reside, hashtags have undoubtedly become an integral part of the current social … Read more
Gone are the days when only likes and comments would reveal your performance quotient. And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. You must be careful about what to … Read more
Video content has become the favorite medium for brands to reach their target market on fast-paced mediums. The evolution of social media platforms has made short video production easier and more cost-effective. With a user base of one billion from 154 countries, TikTok is now the goldmine for brands to enhance social media visibility. Being … Read more
How does Starbucks create a presence of different social media networks? In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. Here’s a look at Starbucks’ main account and follower counts. They also have several sub … Read more
A sound social media listening practice is essential to every brand or business. It can help with reputation management, brand health, customer service, SEO, and market research. Most importantly, it helps brands truly understand and connect with their audiences and customers. We’d go as far as saying that a good social listening practice is the … Read more
Ever had that eye-rolling moment when you saw you follow more people than people following you? A follower to following ratio is the number of followers an account has relative to the number of accounts they are following on social media platforms like Twitter and Instagram. This is also known as your “follow ratio” or … Read more
You’ll be missing out on valuable data that could be helpful in building your business without social media media monitoring. Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media media monitoring strategies in place. Social media … Read more