Video content has changed the way we consume information. People prefer watching videos because regardless of the topic, the information videos convey is easy to understand, remember, and recall. Additionally, video is the prime storytelling medium that appeals to the viewers visually and emotionally. On the other hand, more than 85% of all businesses use … Read more
People are using ChatGPT to write everything from legal briefs to college papers. While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT … Read more
No matter the type of business or organization you run, brand awareness is one of the key factors around which you will build your marketing strategy. Familiarizing your prospects and the audiences you want to attract with your brand, vision, and mission can turn you into a household name. But this is something all brands … Read more
The 7 Most Important Social Media Marketing Metrics
As a brand, you undoubtedly want to be relatable to your customers. In today’s day and age, however, you must be willing to reach your customers where they are. So if you are wondering where they might possibly be, rest assured they are probably on social media. It is estimated that 4.89 billion total social … Read more
Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Make a difference. Whether you want to ‘Open happiness,’ ‘Taste the feeling,’ or live on ‘the Coke side of life,’ Coca-Cola’s message transcends borders and demographics, resonating with people across nations. But they are more than just … Read more
Are you tired of the same old New Year’s greetings flooding your social media feeds? You know the drill – an endless stream of generic “Happy New Year” GIFs that barely rouse any excitement. Well, it’s time to break free from the monotonous norm and elevate your social media game! Get ready to sparkle and … Read more
Most cola and energy drink companies began with a product-forward attitude. But from the get-go, Red Bull made it all about a certain mindset. Founded in 1987 by Dietrich Mateschitz, Red Bull takes inspiration (and its name) from the Thai drink Krating Daeng. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. But … Read more
When Ryanair started operations in 1985, it had just one flight in service, flying passengers between Waterford and Gatwick, London. Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. It … Read more