Social Media Analytics for Sports Organizations to Outplay the Competition

Keyhole is the essential tool in a veteran marketer’s repertoire, tracking fan, media and opposition social activity to help your digital team quantify performance and plan initiatives.

“My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week.”
Aurora Meyer
Adjunct Professor
University of Missouri

See Twitter's top 10 sports hashtags

Scout the Competition’s Social Strategy to Guide Upcoming Campaigns

Focus your analysis on your biggest rivals, tracking real-time metrics surrounding their fan reach, engagement and influence. Use the tactics that breed success and discard the ones that don’t, building social campaigns the opposition will envy.

Identify the Content that Makes Your Campaigns Win, and Gain Insights into Why

Eliminate doubts into what makes content go viral. Keyhole’s visual presentations of real-time data show you how certain trends become winners and others are busts, so you can keep doing what works.

Understand How Other Sports Organizations Engage Their Fans to Generate Buzz

Leverage insights from the biggest sports teams, groups and leagues in the world. Set up Keyhole trackers on their URLs, keywords and unique hashtags so you can learn why their social presences are so impressive.

Keep an Eye on the Reporters and Influencers Who Impact Your Brand’s Perception

Measure what leading experts and reporters say about your brand to engage fans. Keyhole’s unique Influencers tab gives clear insights into how they drive meaningful conversations, pointing out opportunities for you to have your say.

Start tracking Social Analytics with Keyhole

Get all the data around your hashtags, keywords, and URLs

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