Customer Stories
How NBC Sports’ Nick Casanova made American Century Golf Championship a Success with a Master Stroke
Nick Casanova – the Director of Programming, Planning, and Scheduling at NBC Sports – was tasked to track the social performance of his company’s annual event despite little experience; using Keyhole, Nick found success across multiple KPIs NBC Sports is part of NBCUniversal, a household name in the world of…
How BottleRock Music Festival Amps Up Influencer Engagement with Keyhole
Updated on May 24th, 2020. BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion. Jump Links: Identifying and Finding InfluencersIdentifying Trends by Tracking Hashtags Year-RoundSharing User Generated Content Live At Your EventOptimizing…
How Arizona State University Uses Keyhole to Help PBS Journalists and Students Become Authorities in Trending Topics
Jessica Pucci, Director of Digital Audience Programs – Walter Cronkite School, ASU “Keyhole is a tool that you can use to understand the conversation around a topic and help you become an authority, connecting you with people who are existing authorities. It’s always my hope that Keyhole becomes a tool…
How This John Hopkins University Graduate Uses Keyhole to Inform Large-Scale Marketing Strategies
Robin Lindner, Graduate Researcher and Marketing Strategist, John Hopkins University “When I was putting together my strategy for these large projects, I was looking at sentiment, but I was also looking at what types of media folks were engaging the most with. Having access to that data through Keyhole, I…
How HerCampus uses Keyhole Reports to Show Sponsors the Real Reach of their Events
Windsor Hanger-Western, Cofounder, HerCampus Media “We do a lot of experiential marketing within HerCampus Media, and we used to have a hard time conveying the impact of our events to our brands. They’d say, ‘Well, you’re doing an event and there are 1,000 women there, that seems like a lot…
How The Infinite Agency Uses Keyhole to Run ‘Real-Time Marketing’ & Predict Campaign Success
Freddy Duran is the Social Media Director at The Infinite Agency, a cutting-edge, data-driven creative agency based in Dallas, Texas. A strong advocate for the power of social media analytics, Freddy gives us his expert insight into *why* it is so crucial to use data to optimize social media campaigns…
How the USTA is Leveraging Social Media to Reach the Next Generation of Tennis Players
Learn 3 of the social media marketing strategies that the USTA uses to yield incredible (700% year-over-year!) growth in content engagement. From grassroots community tennis to the US Open, the USTA strives to grow tennis at every level. One of the driving forces in accomplishing this mission is the USTA…
How the National Museum of African American History and Culture Transforms Conventional Narratives Through Social Media
Recruited before the museum even opened its doors, Lanae Spruce has become The National Museum of African American History and Culture’s influential voice on social media. As the Manager of Social Media and Digital Engagement, Lanae focuses on finding creative ways to take the rich stories that live within the…
How PROJECT 375 Uses Keyhole to Track the Conversation Around Mental Health
Erica Jellerson gives us her expert insight into how the conversation around mental health is changing on social media, and how she and her team are using social media analytics to lead the conversation. PROJECT 375 PROJECT 375 is a non-profit organization centered around reducing the stigma around mental health….
SportQuake’s Data-Driven Recipe for Sports Marketing Success
SportQuake is a go-to international sports marketing agency that provides strategic brand ideas, insight-driven campaigns and executional expertise. Worthy of note: A unique ‘360° Style Review’ that sets them up for success. Their use of sentiment data to drive influencer partnerships. The 360° Review Before SportQuake even takes on a…