Jessica Pucci, Director of Digital Audience Programs – Walter Cronkite School, ASU “Keyhole is a tool that you can use to understand the conversation around a topic and help you become an authority, connecting you with people who are existing authorities. It’s always my hope that Keyhole becomes a tool…
Robin Lindner, Graduate Researcher and Marketing Strategist, John Hopkins University “When I was putting together my strategy for these large projects, I was looking at sentiment, but I was also looking at what types of media folks were engaging the most with. Having access to that data through Keyhole, I…
Windsor Hanger-Western, Cofounder, HerCampus Media “We do a lot of experiential marketing within HerCampus Media, and we used to have a hard time conveying the impact of our events to our brands. They’d say, ‘Well, you’re doing an event and there are 1,000 women there, that seems like a lot…
Freddy Duran is the Social Media Director at The Infinite Agency, a cutting-edge, data-driven creative agency based in Dallas, Texas. A strong advocate for the power of social media analytics, Freddy gives us his expert insight into *why* it is so crucial to use data to optimize social media campaigns…
Learn 3 of the social media marketing strategies that the USTA uses to yield incredible (700% year-over-year!) growth in content engagement. From grassroots community tennis to the US Open, the USTA strives to grow tennis at every level. One of the driving forces in accomplishing this mission is the USTA…
Recruited before the museum even opened its doors, Lanae Spruce has become The National Museum of African American History and Culture’s influential voice on social media. As the Manager of Social Media and Digital Engagement, Lanae focuses on finding creative ways to take the rich stories that live within the…
Erica Jellerson gives us her expert insight into how the conversation around mental health is changing on social media, and how she and her team are using social media analytics to lead the conversation. PROJECT 375 PROJECT 375 is a non-profit organization centered around reducing the stigma around mental health….
SportQuake is a go-to international sports marketing agency that provides strategic brand ideas, insight-driven campaigns and executional expertise. Worthy of note: A unique ‘360° Style Review’ that sets them up for success. Their use of sentiment data to drive influencer partnerships. The 360° Review Before SportQuake even takes on a…
10 years ago, Co-Founders John and Leo Resig began a Men’s Lifestyle digital platform you may be familiar with: theCHIVE. “They created a culture where people can escape from politics and the annoyance of everyday life and come and have a good laugh.” -Jill Broek, Director of Brand Strategy As…
Jelly is a cutting-edge Digital Agency based in Santiago, Chile. They distinguish themselves with an almost exclusively digital focus, being “99.9% digital”, and flaunting big-deal clients like Toyota, Lenovo, and Mallplaza among others. “Digital rules. If you focus on digital in the next 3-5 years you should be able to…