The challenge to engage effectively on Twitter goes beyond wit. It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. It’s a means to slice through the noise to elevate your message … Read more
One common thing about every top brand in the current market is their active presence on Twitter. With over 237.8 million active daily users, this microblogging network has become a brand favorite for marketing. Twitter boasts a vast range of 500 million daily tweets and can help your brand reach a wide set of audience. … Read more
With over 79% of marketers using promoted tweets as part of their campaign, Twitter hashtag campaigns are no longer a novelty in the marketing world. Twitter hashtag campaigns can help you reap enormous rewards when done right. But how can you run and optimize a winning Twitter hashtag campaign? We’ll walk you through 4 simple steps to help … Read more
Learning how to get verified on Twitter will get you closer to building a credible brand online. The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. The verification badge next to the verified account’s profile name. When you search for the account, you will see the … Read more
Live tweeting is a great way to boost visibility of your event and create buzz in real time, while it’s happening. What Is Live Tweeting? Live tweeting your event is the act of sharing information about your event on Twitter in real time. It’s either used to promote live discussion between event attendees, or to … Read more
Regardless of whether you’re still figuring out how to use Twitter to boost your business, or you’re already doing well but are looking for ways to up your game, you’ll love this quick Twitter audit guide that will show you how to assess and improve your Twitter profile in less than 30 minutes. With the … Read more
So, how do I get more Twitter followers? This is the question everyone’s been asking ever since social media became an indispensable part of every brand’s marketing strategy. And we get it. Twitter is a gathering place for 330 million people every month who are looking to start conversations and get ongoing updates about their … Read more
Twitter’s trends list catches the eyes of most users, making many social media marketers think: “How can I use these trending hashtags to my advantage?”
They generally require fast action, but there are audience-building strategies you can use when new or relevant trends pop up.
Companies that aren’t seeing results on Twitter — or are new and struggling with the platform — shouldn’t give up on it. Instead, they may need to focus more on business-oriented Twitter uses.