With USD 98 billion in sales, Nestlé is the largest food and beverage company worldwide. This publicly-held conglomerate has kept its top spot for over 10 years now. It’s a testament to how successful the company has been. The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. … Read more
Kim Kardashian’s shapewear and clothing brand Skims started in 2019 as an over-hyped venture many people thought wouldn’t last long. Less than 5 years later, the brand is worth USD 4 billion and is one of the most widely recognized and sought-after fashion brands. People may have extreme opinions where the Kardashians are concerned. But … Read more
Did you know Nike has won an Emmy award for their “You Can’t Stop Us” commercial? Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. They’re known for being accessible to all kinds of people, no matter their gender or age. … Read more
As competitors strengthen their online profiles, the need to differentiate your brand’s identity on social media grows. Building a recognizable brand known for its positive qualities will help gain and retain followers. Successfully executing branding strategies can help win customers, too. But developing a powerful, branded social media presence is a challenge you can’t quickly … Read more
Did you know — Netflix has 223.09 million paying subscribers as of the 3rd quarter of 2022? As the most popular on-demand streaming service, it’s no secret that Netflix has played a huge role in the entertainment industry. But beyond their top-notch content, they’ve also made a name for themselves on social media. In this … Read more
To anyone who has ever toyed with the idea of learning a new language, Duolingo needs no introduction. In fact, even if you aren’t a language enthusiast, chances are the internet’s most loved owl, Duo, isn’t a stranger to you. Duolingo captured the spotlight in a way that most contemporary brands couldn’t. From over 16.2 … Read more
Spotify’s tagline — music for everyone — undoubtedly captures what the Swedish brand is about. They witnessed a whopping 574 million monthly active users in the third quarter of 2023 and show no signs of stopping. A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the … Read more
Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into … Read more
Tinder barely needs an introduction. This top online dating app is well-known for popularizing the ‘swipe right, swipe left’ feature. The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Tinder has always been clear on its role as a platform to help people form meaningful connections. … Read more