Mastering YouTube Shorts: A Comprehensive Guide For Creators

We live in the era of bite-sized content. TikTok has transformed the way we consume content with snappy, engaging videos, prompting Instagram to join in with Reels.  Now, we have YouTube Shorts. For YouTube, traditionally a haven for longer videos, this shift to short-form video is a game-changer.  These quick, engaging clips offer a fun, … Read more

How to Get More Followers on TikTok

The Ultimate Instagram Live Playbook With Strategies For Success

Engagement nowadays is a two-way street. Businesses need to utilize platforms that enable that. One such avenue is live commerce. It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately.   Thus, unsurprisingly, live commerce has a conversion rate 10 times higher compared to traditional e-commerce methods. Of … Read more

Social listening for competitive analysis

Best Practices For Integrating Email Marketing & Social Media Analytics

Imagine you’re the marketing director of a mid-sized company tasked with increasing your email open rates and conversion rates. Despite your best efforts, your email campaigns are just not hitting the mark.  You notice that your social media platforms are buzzing with activity and engagement, but you can’t seem to translate that success into your … Read more

Celebrate Juneteenth With Trending Insights

Latest Social Media Updates ?️ 1. X hides Likes: X now makes likes private—you can see your own likes but not others’. An interesting shift towards more personal engagement. 2. TikTok’s New App – Whee: TikTok introduces Whee, a new app for sharing moments with close friends. Currently available on Android in select countries, excluding the US. 3. Instagram Enhances … Read more

user generated content

How To Use User Generated Content To Bring More Customers

User-generated content (UGC) has shifted from a nice-to-have to an essential component of modern marketing. Today, where traditional advertising methods often fall short, brands are turning to their customers to create and share authentic content. This approach not only bolsters brand credibility but also fosters a deeper sense of community and trust among consumers. This … Read more

7 Steps For Effective PR Crisis Management In 2024

8 Best Marketing Newsletters To Supercharge Your Inbox

The field of marketing is both intriguing and constantly evolving. Marketers need to stay updated on new Google updates, social media updates, industry news, trends, and strategies every second day. But do you think marketers can spare the time to search the internet for the newest marketing updates? Certainly not! Luckily, marketing newsletters have arrived … Read more

Social listening for crisis management

Top 15 Social Bookmarking Sites You Should Know In 2024

Have you ever visited a page and wanted to read it later? Well, that’s where social bookmarking comes in. You save all your favorite content in one place, accessible from any device. But, how does it work and where can you find these platforms? Let’s take a closer look. What is social bookmarking? Social bookmarking … Read more

social listening metrics

Mastering Social Listening Metrics & KPIs: A Comprehensive Guide For Digital Success

Consistently marketing on social media can help your brand generate wide exposure and high-value leads.  But, as with any marketing channel, showing up without a strategy can be fruitless.  With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience.  That’s what … Read more