Sweta Panigrahi 
Have you ever participated in an Instagram poll conducted by your favorite brand? Have you contacted a business to get support on your recent purchase from them? No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top … Read more
666. If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Why? Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. Twitter is also the third social … Read more
As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. So how can a small business create an achievable marketing strategy that … Read more
Trends on TikTok are rapidly growing and shift quickly, making it hard to keep up. What’s popular today might fade tomorrow, leaving content creators struggling to stay relevant and visible. If you’re not in sync with the latest trends, your content risks being overlooked, reducing your chances of reaching a broader audience and making an … Read more
As the influence of social media in our lives grows, influencer marketing is steadily replacing traditional advertising. And the numbers speak for themselves: the influencer marketing industry was slated to grow to $21.1 billion in 2023. Although this industry is full of promises, much depends on a marketer’s ability to create a successful influencer relationship … Read more
Let’s take a wild guess about where you’re at in your journey: You’ve probably heard about and/or seen Instagram link(s) in bios and are wondering how to leverage those for your own business. After all, those links are known for acting like some type of (social) signal, driving all the traffic back to your websites … Read more
Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. On the other hand, social listening is like tuning in to your audience’s favorite radio station. It’s about understanding the “why,” gaining a … Read more
In an age where a small mishap can make the internet rounds in a matter of minutes, learning how to manage any crises that affect your business should be a top priority. It’s easier than ever to call out individuals and companies for shady behaviors. Still, sometimes innocent mistakes or innocuous blunders can also hit … Read more
Social media now offers much more than just a way to interact with loved ones. Business success or failure now depends on an organization’s capacity to negotiate the ebb and flow of Internet discourse. This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced … Read more