Sweta Panigrahi 
Do you fancy those pintersty-story shots? We bet you also crave to make the most of the pixels and woo your Insta fam. Your Instagram story isn’t a mere dump ground for reposting your feed or reel posts. In fact, an Instagram story is an engagement tool in itself. You ask us, why? Well, there’s … Read more
67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI). As a result, the influencer marketing metrics you … Read more
While 2020 may have changed our sense of style, fashion brands did not disappoint in creating fierce fashion social media campaigns. Here’s a list of the 5 best fashion social media campaigns proven by their successful results.
When your Instagram strategy is generating new followers consistently, you know that you’re doing something right. An increase in follower growth signifies increased brand reach and engaging content people are interested in. This is why it’s essential to track your Instagram follower growth. So, how do you track followers on Instagram? In this simple guide, … Read more
Ever had a chance to see brands pouring love on posts that mentioned them? Unless you are just starting out, who has the time to dig out social mentions of their brand? Almost nobody! But that shouldn’t stop you from carrying on this crucial endeavor. There are tons of benefits to tracking social mentions and … Read more
Do you need help to make the most of Instagram despite being one of the 2 billion monthly active users? With Instagram’s increasing popularity, knowing which features to use to enhance your experience on the platform can be overwhelming. Many users struggle to optimize their usage, leading to a lack of engagement and growth. Fear … Read more
With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Here, 83% of consumers discover new products and services, and brands can reach over 850 million people with ads. Thus, many businesses use this photo and video-sharing site for social media marketing. However, the quest to … Read more
Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something … Read more
Of all the social media platforms, Twitter is the fastest and simplest platform for sharing your opinions and keeping updated with news and current events. To leverage this appeal, businesses have also flocked to the platform for social media marketing. However, with 6000 tweets getting posted every second, standing out on Twitter is a mountainous … Read more