Sweta Panigrahi 
Video content has become the favorite medium for brands to reach their target market on fast-paced mediums. The evolution of social media platforms has made short video production easier and more cost-effective. With a user base of one billion from 154 countries, TikTok is now the goldmine for brands to enhance social media visibility. Being … Read more
How does Starbucks create a presence of different social media networks? In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. Here’s a look at Starbucks’ main account and follower counts. They also have several sub … Read more
Ever had that eye-rolling moment when you saw you follow more people than people following you? A follower to following ratio is the number of followers an account has relative to the number of accounts they are following on social media platforms like Twitter and Instagram. This is also known as your “follow ratio” or … Read more
You’ll be missing out on valuable data that could be helpful in building your business without social media media monitoring. Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media media monitoring strategies in place. Social media … Read more
As the world’s biggest video-sharing hub and second-largest search engine, YouTube is a global go-to for countless users – whether they’re looking for entertainment, education, or just a bit of fun. But making great videos isn’t just about luck anymore. Gone are the days when a random clip could skyrocket to fame on YouTube or … Read more
Is my TikTok account healthy? Bet you have never put it like this, even if you have been marketing on TikTok for a while. TikTok has long established itself as a leading social media channel for promotion. It hits over one billion active users every month, each spending an average of 52 minutes daily there. … Read more
If you aren’t on YouTube, you are missing out! With over 2.5 billion active users and over 1 billion hours of content watched daily, YouTube is the second largest search engine after Google. If you want to build an audience, market your business idea, or become the next Mr. Beast you need a YouTube account, … Read more
As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. The recent changes in Facebook’s algorithms have got marketers sweating due to the consistent decline of organic reach. What’s more, organic posts just reach 5.5% of your Facebook page followers. This has led an increasing number of … Read more
What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post length that is most likely to resonate with users. What is the ideal Facebook post length? The ideal … Read more