Keyhole 
Source: Pexels Hashtags are the road signs of social media – they help users find relevant content, connect with topics they care about, and join trending conversations. For brands and content creators, they are a powerful tool for improving reach, boosting engagement, and gaining insights into audience interests and behaviors. But simply using relevant hashtags … Read more
In 2025, the line between social media and email marketing is blurrier than ever, as brands increasingly combine these two powerful tools to maximize their marketing potential. Integrating social media with email marketing isn’t just a trend; it’s a necessity to stay competitive in a fast-evolving digital landscape. With the right strategies, businesses can amplify … Read more
Imagine creating content your audience devours up the second it hits your social feed. And getting to create and manage your own schedule. Sounds nice, right? Well, a user-generated content (UGC) creator might be your thing. It can be a creative side gig. Or a 6-figure business. And you don’t even need to have thousands … Read more
Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. That’s why you should calculate engagement rate. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is … Read more
When most brands think of growing their Facebook followers, the first thing that comes to mind is an ad campaign. Ads are effective in some situations, but they can get expensive quick. According to Facebook’s 2018 quarterly report, the average price per ad increased 39 percent but the number of ad impressions served only increased … Read more
A sound social media listening practice is essential to every brand or business. It can help with reputation management, brand health, customer service, SEO, and market research. Most importantly, it helps brands truly understand and connect with their audiences and customers. We’d go as far as saying that a good social listening practice is the … Read more
If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right numbers with good Facebook analytics tools. The official Facebook … Read more
You still haven’t started using Facebook Analytics, have you? Could it be because you don’t understand it? Or perhaps you don’t know how to set it up in the first place. Maybe you don’t see why you should be using another Facebook analytics tool. You have Facebook Insights anyway. We totally get it. But, here’s … Read more
While it’s clear that influencer marketing is on the rise, before launching your own influencer program or community, it’s essential to lay out a detailed measurement strategy for tracking KPIs. With fake followers costing brands an estimated 1 billion dollars, gone are the days of blindly paying influencers money for the sake of vanity metrics. … Read more