A sound social media listening practice is essential to every brand or business. It can help with reputation management, brand health, customer service, SEO, and market research. Most importantly, it helps brands truly understand and connect with their audiences and customers. We’d go as far as saying that a good social listening practice is the … Read more
You’ll be missing out on valuable data that could be helpful in building your business without social media media monitoring. Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media media monitoring strategies in place. Social media … Read more
Did you just get a Slack ping from your manager about a bad brand review? The very thought makes you sweat, isn’t it? You can escape this hell of a situation with media monitoring. There are so many buzzwords around this topic, but they are ultimately the pieces of the same puzzle. The term “media … Read more
PR crisis. PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social media. A single tweet may hit with a hurricane of backlashes in a split second. You can just imagine the wild … Read more
You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. That means a couple of negative reviews if not addressed well during brand monitoring can actually be a potential reason for lesser lead generation. Despite the risk, over 70% of businesses don’t reply to negative reviews. These … Read more
Social media has become a vital aspect of marketing and communication strategies for almost all organizations. It has provided unparalleled opportunities for connection and interaction between business and their customers. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This … Read more
Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. While most people squeeze them anywhere in their posts, others play-wise and track them. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Using a hashtag tool, you’ll be able to track how … Read more
With more than 5 billion active social media users around the world, your social listening strategy can help you tune in. Then, you’ll be able to monitor what your customers are saying about your business across a variety of platforms. This allows you to listen to your customer base, learn more about them and interact … Read more
Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against … Read more