Instagram has exploded since its inception in 2010. With over 150,000,000 active users, the image sharing application is easily considered one of the top social media tools in 2014. Over 55 million photos are shared each day. It’s important to know which types of photos engage your audience so that you can harness the power of Instagram and stand out from the crowd — the difference is night and day! (Hah)
Hashtag Tracking For Custom Date Ranges
Don’t worry – this isn’t yet another Predictions for 2014 post. We’re consolidating the 33,506 posts we’ve received so far and hope to send a summary in the next 2 weeks. Or by July 2015, latest.
In the meantime, thought we’d share 2 big updates: Custom Date Ranges & a more rewarding Referral Program.
How Logo Design Colors Impact Emotions
A great, easy to understand image about how different colors in logo design impact user emotion.
Starbucks’ Tweet-a-Coffee Campaign Generated $180,000 in Sales, HUGE Long-term Benefits
Just over a month ago, Starbucks launched a great campaign allowing users to buy $5 gift cards for friends directly on Twitter.
Should Facebook Ignore Snapchat? A Look At The Social Networking Space
Following last week’s bombshell news that Snapchat turned down a $3B offer from Facebook, Ben Thompson just wrote a brilliant post on his blog about the different social networks out there and how each fits a different purpose for users. Here are 2 excerpts from his post:
![Media Monitoring 101: What It Is And How It Works[Tools Included]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI0JTJGMDglMkYxNjU1LmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
3 Great Marketing Lessons From Dan Ariely — Understanding The Irrational Customer
Some excerpts from this great interview with Dan Ariely:
What is one of the most surprising findings from your research?
One of them is something we called “coherent arbitrariness.” … If you get somebody to behave in a certain way one time, you’re not just influencing them that once, but you can actually go on to influence a long sequence of decisions.
How NOT To Provide Customer Support On Twitter
In case you didn’t see this earlier, here’s a mind-numbing exchange between Verizon and one of its customers on Twitter:
PR Daily: 10 Top Tools For PR Measurement #Keyhole
PR Daily: 10 top tools for PR measurement #Keyhole
Every PR pro needs something just a little different from what their colleagues need. Odds are good that you’ll need a mix of tools. With that in mind, here is a list of tools that can help with your specific measurement requirements…