Someone recently asked this question on Quora and I thought I’d share my answer on the blog here.
In short: No, hashtags in ads aren’t a fad — they’re here to stay. At least when done right.
Hashtags serve 2 important purposes that advertisers (and marketers in general) can’t live without.
Last week, Letterman announced that he’ll be retiring from The Late Show on CBS. Of course, the internet went wild and the #LettermanReplacement hashtag was born.
We used our hashtag tracker to see how people were voting. Here’s how the tracker looks as of this writing:
We’re not kidding.
W Hotels in NY has a “Social Media Wedding Concierge” for hire. Want to live-tweet, Vine or Instagram your wedding for a mere $3,000 USD? Look no further!
The content and inbound marketing channels have grown immensely over the last few months. But in this growth of content, it’s important not to lose sight of content strategy. For every business, this strategy should ultimately decide the main marketing channel for traffic and sales.
When a big event is coming up, brands love to talk about big “Social Media Command Centers” they’ve setup, with a infinite number of people staring at uncountable monitors.
If you want to succeed with event management, this must be the only want to do it, right?
To many, the battle of the Super Bowl ads is just as interesting as the ‘Big Game’ itself. (I’m told that you need a license to use the SB term. We can’t afford it.)
This year, if you were watching the game, you’d agree that they were probably more interesting. [I won’t lie, I was rooting for the Broncos, or at least a good game. <sigh>]
A number of you use Keyhole to track Twitter contest participants, so we wanted to make sure you’re armed with all the necessary knowledge to make your campaign a success.
Instagram has exploded since its inception in 2010. With over 150,000,000 active users, the image sharing application is easily considered one of the top social media tools in 2014. Over 55 million photos are shared each day. It’s important to know which types of photos engage your audience so that you can harness the power of Instagram and stand out from the crowd — the difference is night and day! (Hah)
Don’t worry – this isn’t yet another Predictions for 2014 post. We’re consolidating the 33,506 posts we’ve received so far and hope to send a summary in the next 2 weeks. Or by July 2015, latest.
In the meantime, thought we’d share 2 big updates: Custom Date Ranges & a more rewarding Referral Program.