7 Steps For Effective PR Crisis Management In 2024

Top 5 Content Marketing Strategies For B2B Brand Promotion

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? If so, you’re not alone. We’ve all been there. But hey, don’t pull your hair out just yet. In this article, we’ll share the … Read more

131 Astonishing Social Media Statistics Revealed[2024 Edition]

It’s almost unbelievable how fast social media has grown over the last decade. With newer social media platforms emerging, netizens have too many hot leisure destinations.  While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. Keeping an eye on top social media statistics can provide … Read more

Ultimate Guide On How To Use Instagram Reels For Business Growth

When TikTok videos first started going viral, Instagram launched its own format for short-form vertical video fun, Instagram Reels. This type of video post gave users access to a suite of editing tools and a music library within the app to create engaging videos and let the creativity run wild. The feature has quickly gained … Read more

online reputation management tools

Top 6 Online Reputation Management Tools For Transforming Any Crisis To Opportunity

Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? And then your phone might buzz with notifications as the post goes viral. Small businesses are not immune to bad ratings and reviews. A similar analogy follows in the enterprise sector.  However, enterprises may have a … Read more

social media audit

6 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Let’s not pretend anymore. Creating content is tough, even when you know your target audience and customer segment in and out.  You reach a saturation point when it comes to topics you need to cover and talk about on your website and social forums.  But did you ever wonder how the best industry leaders always … Read more

6 Instagram Contest Ideas For Your Next Giveaway

Instagram has a massive user base of over 1 billion, of which 90% follow at least one business account.  Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “#1 … Read more

social media trends

Breaking Down The Impact Of Twitter’s API Charges On Marketing [Expert Edition]

Towards the beginning of Feb 2023, Elon Musk’s owned Twitter stirred the internet with a life-changing announcement.  Yes, we are talking about the pricey affair of Twitter API. Previously, Twitter used to provide free access to its basic API. Several third-party tools and individual developers could leverage these to build automated solutions and side projects.  … Read more

15 Reasons Why You Should Be Using Social Media Analytics & Reporting Tools [Expert Edition]

15 Reasons Why You Should Be Using Social Media Analytics & Reporting Tools [Expert Edition]

I bet you will agree that tracking multiple campaigns on different social media platforms is tough. You need to stab each strategy and monitor their efficacies.  Imagine the wrath of your client if you fail to respond to the ROI figures from the last fall campaign. Being a marketer, you can’t afford to play sneaky. … Read more

How To Calculate YouTube Engagement Rate? 7 Tips To Increase It

The popularity of video content has significantly grown over the past few years. They are easy to go through, convey the message quickly, and have all the bells and whistles to attract viewers.  When we talk about video content, there is no bigger platform than YouTube. With 2.6 billion monthly active users, it is also … Read more