Is my TikTok account healthy? Bet you have never put it like this, even if you have been marketing on TikTok for a while. TikTok has long established itself as a leading social media channel for promotion. It hits over one billion active users every month, each spending an average of 52 minutes daily there. … Read more
If you aren’t on YouTube, you are missing out! With over 2.5 billion active users and over 1 billion hours of content watched daily, YouTube is the second largest search engine after Google. If you want to build an audience, market your business idea, or become the next Mr. Beast you need a YouTube account, … Read more
As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. The recent changes in Facebook’s algorithms have got marketers sweating due to the consistent decline of organic reach. What’s more, organic posts just reach 5.5% of your Facebook page followers. This has led an increasing number of … Read more
Did you just get a Slack ping from your manager about a bad brand review? The very thought makes you sweat, isn’t it? You can escape this hell of a situation with media monitoring. There are so many buzzwords around this topic, but they are ultimately the pieces of the same puzzle. The term “media … Read more
Consumers today increasingly seek brands that reflect their values. Sustainability is a major concern, with people prioritizing eco-friendly products and practices. Studies reveal that 50% of consumers factor sustainability into their buying decisions. For sustainable brands, having a strong social media presence is important. Through the power of social media, you can connect with your … Read more
When you’ve worked long and hard on a piece of original content, it can be frustrating to find that someone else has decided to steal it. This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. However, there will always be content thieves … Read more
There are several reasons why Twitter is a valuable tool for any marketer. For one, it’s an easy way to share and get information. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is like a digital business card. … Read more
While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture … Read more
Instagram giveaways are one of the most effective ways to create a buzz about your brand, reach a wider audience, and grow your following. In this article, we’ll explore the step-by-step process of setting up an Instagram giveaway. Take inspiration from Nestlé, Nike, and Nutella, and learn how to host giveaways like a pro. Benefits … Read more