Instagram has become so much more than the photo-sharing platform it once was. With over 1.28 billion users worldwide, the platform has quickly become a home of visual content, from selfies to even life hacks. It’s no wonder this platform is also a prominent channel for businesses and content creators to boost their brand awareness … Read more
As social media marketers work to build a following, one of the biggest challenges is coming up with fresh content ideas that can engage audiences.
Resorting to the same types of posts over and over again can bore followers. This can lead to fewer likes, shares, comments and clicks on links you share.
When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. But with so many options, how do you determine the best tools for your needs and your … Read more
Now that 75% of people use social media channels as product research tools, you need to reinforce your brand presence. More so, each of these people spends 2 hours and 25 minutes of their time on these platforms every day. But, how many minutes of your audience’s time goes to you? This is why you … Read more
Social media has shifted the paradigm of modern brand marketing. While Instagram and TikTok are very popular with brands, Facebook is their favorite platform for marketing. With a user base of 2.9 billion active users, brands can reach a much wider audience here than on other platforms. But to build a brand on Facebook, brands … Read more
In recent years, we have witnessed an explosive rise of Instagram in the social networking space. It evolved from a mere photo-sharing platform to a medium that brands now rely on for their social media marketing campaigns. To gain traction in a crowded platform like Instagram, you need to outperform your competitors — and that … Read more
Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. But how does it help, you may ask? For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. … Read more
![How Are Impressions Calculated? [With A Tool Recommendation]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIyJTJGMTIlMkZob3ctYXJlLWltcHJlc3Npb25zLWNhbGN1bGF0ZWQuanBnIiBkYXRhLXc9IjE5MjAiIGRhdGEtaD0iMTI4MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
Every marketer wants to know the impact of their campaigns, and impressions are a calculation of just that. What are impressions? Impressions are the total number of exposures to your content. This can include the same person seeing your content multiple times. Impressions are tracked on many different platforms. For example, how many times people … Read more
If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. When managing and communicating with numerous influencers, it is important to remember that you can’t just communicate … Read more