Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. By the time they search the list, their faces get gloomier with every second. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. And then, the needle points to … Read more
Besides quality products and impeccable customer service, having a thriving and relatable presence on social media is an absolute must today. The right strategy, creative content, and regular interaction with the audience will help you reach the right crowd, spread brand awareness, and even generate quality leads. But as you scale these efforts, you will … Read more
In today’s fiercely competitive world, your business’s success isn’t guaranteed by just being superior in quality. You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands … Read more
Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. To scale, you must do everything you can to optimize your visibility across social networks. Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible. You need a tool that can … Read more
Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring … Read more
The right social media monitoring tool can change the way you run your campaigns for the better. With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach. One such platform is Brand24, a popular social listening … Read more
If you’re a social media marketer , you’re probably searching for a replacement tool for Topsy. Apple recently shut down Topsy, two years after they purchased it for $200 million..
Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. There is no way you can manage multiple accounts, workflows, scheduling, and measure performance without the right social media management tools to get it all done. One of the notable social media … Read more
Social media management has evolved to an extent where you need tools to automate mundane tasks such as scheduling, planning campaigns, competitor monitoring, managing analytics in real time, and so forth. Right from ideation, creating a social media calendar to measuring the impact of campaigns over spreadsheets can be a nightmare, leading to errors. Instead, … Read more